林超倫實戰(zhàn)口譯練習筆記 82 電子商務演講(上)
There are compelling reasons for doing business electronically. Electronic links facilitate fast, effective communication, promoting the development of better business relationships, faster innovation and greater efficiency. Trading on the Internet promises greater market penetration, increased customer response, more flexibility and lower costs. Better and smarter working provides competitive advantage. Small businesses can forge closer relationships with customers and suppliers.
做電商有不可抗拒的原因。電子連接促進快速有效的溝通，提升跟好商業(yè)關系的發(fā)展，加快創(chuàng)新和效率。網絡貿易市場滲透更大，增加顧客反映，靈敏度更高，成本更低。更聰明、更靈敏的工作提供了有競爭性的優(yōu)勢。小企業(yè)可以與客戶和供應商建立更緊密的聯(lián)系。
I recently presented the prizes in the e-commerce awards which are supported by the DTI through our UK Online for Business Project. The overall winner for the smartness of the way it had built its business around web capabilities was a small firm in Glasgow called Global Recycling. As I presented the award to the Managing Director, I asked him if any of his colleagues had come with him. His reply was "No, the other person had had to stay behind to keep the business going". There are in the knowledge economy immense opportunities for small and innovative firms.
我最近通過英國商業(yè)在線服務項目領取了由英國貿工部支持的電子商務獎勵。這種智能方式的全部贏家是格拉斯哥一家名叫全球循環(huán)的公司，通過網站建立的企業(yè)。當我把獎品呈給總經理時，我問他有沒有其他同事跟他一起時，他說“沒有的，另一個人要呆在后面保持公司運營”。這對小型創(chuàng)新企業(yè)來說在知識經濟方面有無限的機遇。
In the UK, the challenges facing us are clear. We need to exploit our superb science base and promote innovation to create world-class ideas, breakthrough technologies and high value businesses. I’m looking today at some great examples of that happening in the North East Firms need to master the art of innovation. Where product lead times are becoming shorter, companies need constantly to develop and adopt the best products and practices available.
在英國，我們面臨的挑戰(zhàn)是明確的。我們需要開發(fā)優(yōu)先的科學基礎，提高創(chuàng)新，建立世界級的理念，突破科技和高價值商業(yè)。我在東北看到了這樣一些例子的發(fā)生。企業(yè)要掌握創(chuàng)新的藝術。產品推出所需時間變得越來越短，公司要持續(xù)開發(fā)使用最好的產品和體驗。
Businesses need both to collaborate and to compete, to share ideas, to invest in research and development and to take informed risks. They need to take up the new digital technologies and exploit the opportunities of e-commerce The Prime Minister bas set a goal to make Britain the best place in the world to do e-commerce.
企業(yè)既要協(xié)作又要競爭，分享理念，投資研究和開發(fā)，考慮內在的風險。企業(yè)需要接受新的數碼技術，利用電子商務的機遇。首相設定的目標是將英國打造成世界電子商務最好的地方。
One of my particular responsibilities at the Department is for the development of broadband communications. We have waited a long time in the UK to see benefits from telecommunications infrastructure competition, and we were slow to make a start with broadband. But, thanks to competition between the telephone and cable networks, we now have broadband prices among the most competitive in the world, and broadband connections being sold at 20 per week—roughly half and half between cable modems and telephony DSL connections- Last week, we were able to celebrate the one millionth broadband connection in the UK- Project North East was quick off the mark in equipping all its sites with broadband three years ago一boosting what has developed today into a cluster of 70 new media businesses.
我在部門的一個重要職責就是發(fā)展寬帶的溝通。我們在英國等了很長時間以見證電子通訊基礎設施競爭的利益，我們開啟寬帶步伐緩慢。但是感謝電話和網絡電纜之間的競爭，我們現在的寬帶價格是世界上最有競爭力的，寬帶連接每周售價20英鎊---現代電纜和電話DSL連接差不多各占一半。上周我們慶祝英國寬帶連接突破一百萬。東北項目三年起步快，所有地方都裝了寬帶---現在已發(fā)展成為擁有70家新媒體企業(yè)的地方。
Next month, a new Regional Broadband Unit will open for business. Working closely with the Regional Development Agencies and the Office for Government Commerce to co-ordinate public sector broadband procurement, its purpose will be to stimulate economic growth and enhance the delivery of public services. The new unit will work between public and private sectors to ensure best use is made of public sector purchasing and identify opportunities to aggregate public sector broadband demand f so maximizing the potential to extend the reach of broadband services.
下個月新的區(qū)域寬帶單元將開始運作。我們將會與區(qū)域發(fā)展機構和政府商務部門緊密合作發(fā)展公共領域寬帶的購買，目的是促進經濟增長，增加公共服務的傳送。新的單元會結合公共和私人領域，以確保公共領域購買的最好使用性，確認集合公共領域寬帶要求的機遇，最大化延伸寬帶服務的潛力。
The community will benefit from extended broadband services in important ways. Following the Chancellors budget announcements earlier this year, we will have funding in place for a new health services communications infrastructure. It will provide a faster network access to every doctor and to all support staff, and a larger bandwidth across NHSnet gateways. The result will be better local health services.
社區(qū)能極大的從延伸寬帶服務中獲益。根據今年早期內閣的預算，我們會在新的健康服務溝通基礎設施領域獲得資金，為每一名醫(yī)生和支持員工提供更快的網絡進入以及英國國民衛(wèi)生服務部門在線通道更大的頻帶寬度，從而發(fā)展更好的地方健康服務。
Over 20% of schools in England now have broadband connections. This figure continuing to rise further as broadband services become more reachable. We will see more and more curriculum material online, improving the quality of teaching and learning, so that for example students will be able to follow online at their own pace courses for which there is insufficient demand in their school for a separate taught class.
超過20%的英國學?，F在裝有寬帶連接，這一數據隨著寬帶服務增加也會不斷增加。我們將會看到更多的課程材料上線，提高教學質量，學生在學校沒有足夠的資源進行單獨教學時可以根據自己的學習節(jié)奏在線學習。
