林超倫實(shí)戰(zhàn)口譯練習(xí)筆記 71 開(kāi)始上門(mén)推銷(xiāo)

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Sales by telephone and through IFAs have gradually reduced the role of direct sales in customer's home. In 1997 Scottish Amicable was acquired, strengthening Prudential's position in the IFA sector. The launch of Egg in 1998 saw Prudential use a new distribution channel, targeting the Internet generation. The acquisition of M&G, the fund managers, in 1999 strengthened the Group's investment portfolio. In recent years Prudential has expended in key markets, principally the United States and Asia.

電話(huà)銷(xiāo)售和獨(dú)立金融顧問(wèn)的發(fā)展逐漸減少了直接到顧客家里的銷(xiāo)售。1997年，我們收購(gòu)了蘇格蘭友好保險(xiǎn)，加強(qiáng)了保誠(chéng)在獨(dú)立金融顧問(wèn)行業(yè)的地位。1998年推出蛋蛋銀行，保誠(chéng)使用了一種新的營(yíng)業(yè)渠道，目標(biāo)是互聯(lián)網(wǎng)的一代。1999年收購(gòu)M&G這個(gè)基金管理公司，加強(qiáng)了我們集團(tuán)的投資組合。最近幾年，保誠(chéng)在關(guān)鍵市場(chǎng)中擴(kuò)展，主要是在美國(guó)和亞洲。