林超倫實(shí)戰(zhàn)口譯練習(xí)筆記 67 窮人也買得起的保險(xiǎn)

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Prudential was founded in 1848, as the Prudential Mutual Assurance, Investment and Loan Association in London. The company grew from a small life assurance company, with a customer base limited to the well-off middle classes, to Britain's largest life company by number of policy-holders. In 1854 Prudential opened its industrial department and began to sell "penny policies" that could be afforded by poorer people.

保誠(chéng)誕生于1848年。當(dāng)時(shí)叫保誠(chéng)共同保險(xiǎn)、投資和貸款協(xié)會(huì)，地處倫敦。保誠(chéng)從一家小小的人壽保險(xiǎn)公司，顧客基本都是富有的中產(chǎn)階層，發(fā)展成為英國(guó)按保單計(jì)算的最大的人壽保險(xiǎn)公司。1854年，保誠(chéng)開(kāi)設(shè)了工業(yè)部，開(kāi)始銷售所謂的“便士保單”，窮人也買得起。