星巴克投入阿里懷抱,馬云要給星巴克做外賣員了!

2018-08-07 08:45:13  每日學英語

導讀:阿里巴巴旗下的送餐平臺餓了么將于9月起從150家星巴克門店提供外賣配送服務,年底擴大到2000家星巴克門店。

 

星巴克

 

Starbucks will start coffee deliveries in China next month in a partnership with internet giant Alibaba, as the US company looks to protect its lead in a fast-growing coffee market where it is facing tougher competition and a recent decline in sales.

星巴克(Starbucks)將與互聯(lián)網巨頭阿里巴巴(Alibaba)合作,從下月起在中國提供咖啡外送服務。這家美國公司希望在一個快速增長的咖啡市場保住自己的領先地位,目前星巴克在這個市場面臨更激烈的競爭,銷售出現(xiàn)下滑。

 

星巴克

 

Alibaba’s food delivery platform Ele.me will begin making deliveries from 150 Starbucks outlets in September, expanding to 2,000 stores by the end of the year. Alibaba will also install Starbucks delivery outlets in its chain of Hema grocery stores.

阿里巴巴旗下的送餐平臺餓了么(Ele.me)將于9月開始從150家星巴克門店提供外賣配送服務,并將于年底擴大到2000家星巴克門店。阿里巴巴還將在其連鎖零售門店盒馬鮮生(Hema)部署星巴克的外賣網點。

In May it unveiled a bold plan to triple Chinese revenue and nearly double the number outlets in the country to 6,000 over the next five years. But the chain left the market stunned just weeks later when it warned same-store sales growth in China would be flat or negative in the third quarter following years of growth.

今年5月,該公司公布了一項大膽的計劃:即在未來5年里,將中國的收入提高到目前的3倍,并將中國的門店數(shù)量幾乎翻一番,達到6000家。但僅僅在幾周后,這家連鎖店就震驚了市場,警告稱在經過多年增長后,第三季度中國業(yè)務同店銷售收入增長將持平或為負增長。

 

星巴克

 

Starbucks shares tumbled after the trading update and briefly hit a 22-month low at the end of June as all three major rating agencies downgraded the company and the chief financial officer said he was stepping down.

星巴克股價在公布業(yè)績后暴跌,并在6月底短暫觸及22個月來的低點。三家主要評級機構都下調了其評級,星巴克的首席財務官宣布他將辭職。

Starbucks’ tie-up with Ele.me comes as it looks to catch up with local upstart Luckin Coffee on the delivery front. The chain, which specialises in deliveries to office workers, has been making waves by undercutting its Seattle rival on price and convenience. It has opened 500 outlets this year and raised $200m in a funding round last month that valued it at $1billion.

與餓了么建立伙伴關系之際,星巴克尋求追趕中國本土新近出現(xiàn)的競爭者。走在咖啡外賣配送前沿的是瑞幸咖啡(Luckin Coffee)。這家專注于為上班族送貨上門的連鎖店,在價格和便利性方面都做得比來自西雅圖的競爭對手更好,從而在市場上掀起軒然大波。瑞幸咖啡今年已開設500家門店,并在上月的融資輪中融資2億美元,同時估值達到10億美元。

 

星巴克

 

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