榮耀品牌推出的首個智能電視(圖片來源:中國日報)
Over 30 agents and dealers of Huawei's Honor brand have acquired all business assets of the budget cellphone brand, according to the joint statement.
聯(lián)合聲明指出,30余家榮耀代理商、經(jīng)銷商完成對榮耀品牌相關業(yè)務資產(chǎn)的全面收購。榮耀是華為旗下一款經(jīng)濟型手機品牌。
【單詞講解】
這里的budget cellphone中的budget跟航空領域的budget airlines的用法一樣,都是形容詞,表示“價格低廉的,花錢少的”。Budget更常見的用法是名詞或動詞,表示“預算”或“做預算、規(guī)劃”,比如government budget(政府預算),a weekly budget for a family of five(五口之家一周的花銷預算);budget your time wisely(合理規(guī)劃你的時間),budget a new hospital(撥出預算建一所新醫(yī)院)等。
聲明指出,
"This acquisition represents a market-driven investment made to save Honor's industry chain. It is the best solution to protect the interests of Honor's consumers, channel sellers, suppliers, partners and employees," according to the joint statement.
此次收購既是榮耀相關產(chǎn)業(yè)鏈發(fā)起的一場自救和市場化投資,能最大化地保障消費者、渠道、供應商、合作伙伴及員工的利益。
The acquisition is a multi-win move for the industry, says the statement, adding that all shareholders of the new Honor company will fully support the development of the Honor brand, enabling it to leverage the industry's advantages in resources, brands, production, channels, and services, and more effectively compete in the marketplace.
此次收購更是一次產(chǎn)業(yè)互補,全體股東將全力支持新榮耀,讓新榮耀在資源、品牌、生產(chǎn)、渠道、服務等方面汲取各方優(yōu)勢,更高效地參與到市場競爭中。
The change in ownership will not impact Honor's development direction or the stability of its executive and talent teams, allowing the company to continuously consolidate its foundation for success, says the statement.
所有權的變化不會影響榮耀發(fā)展的方向,榮耀高層及團隊將保持穩(wěn)定,繼續(xù)夯實榮耀成功的基石。
榮耀品牌誕生于2013年,始終面向年輕人,堅持中低端價位,七年間發(fā)展成為年出貨量超七千萬部(annual shipments of over 70 million)的互聯(lián)網(wǎng)手機品牌。
【相關詞匯】
消費升級 consumption upgrade
聯(lián)合收購 joint buyout
并購 merger and acquisition
供應鏈 supply chain