優(yōu)步大變能否捕獲你的心？

優(yōu)步大變能否捕獲你的心？

Uber 將于近期推出國(guó)際版的更新，這將是繼 2012 年以來(lái)變化最大的一次更新：將若干個(gè)手機(jī)應(yīng)用集成于 Uber 客戶(hù)端內(nèi)，如果你在車(chē)上覺(jué)得餓了，可以向左滑出UberEATS，外賣(mài)將會(huì)在行程結(jié)束時(shí)同時(shí)到達(dá)；如果你覺(jué)得無(wú)聊，還能滑出 Pandora 聽(tīng)歌。

測(cè)試中可能遇到的詞匯和知識(shí)：

roll out鋪開(kāi)；滾出

overhaul徹底檢查；大改[??v?'h??l]

integrated完整的；互相協(xié)調(diào)的['?nt?gre?t?d]

augment增加；增大[??g'ment]

backlash強(qiáng)烈反對(duì)；發(fā)生后沖['b?kl??]

tribunal法庭；裁決[tra?'bju?n(?)l; tr?-]

Uber adds lifestyle tracking to ride-hailing app（556 words）

By Leslie Hook in San Francisco

Uber no longer wants just to deliver you or your dinner from point A to point B. Its new app aims to become an integral part of your daily life,including anticipating where you want to go,telling you where your friends are and suggesting things you may want to eat.

Uber users will be able to link to their calendars,track friends’locations,and find information such as reviews and news at their destinations as the ride-hailing service seeks to build its business beyond simple transportation.

The new services highlight Uber’s ambition to connect to more facets of its passengers’lives. Users will need to opt in to the calendar and friend-locating features.

Travis Kalanick,chief executive of Uber,said the features,which will be rolled out worldwide over the next few weeks,were its biggest product overhaul in four years.

“We wanted to get into an experience where we could personalise the app,”said Mr Kalanick.

Uber’s app will start to predict where its users are likely to go at certain times,and make suggestions based on past trips to recommend the most convenient pick-up and drop-off points.

The new app will also work more closely with partners. Services from Yelp,a review site,Snapchat,the messaging service,and music-streaming app Pandora will become closely integrated. Mr Kalanick said news and weather services would be added soon.

Uber’s food delivery service will also be more closely linked to riders’trips,for example,by displaying food options that could be delivered at a passenger’s house at the same time as they arrive.

Mr Kalanick said the new design,which will show riders an information feed while they are in the car,will“make you feel like you are living in the future”.

Uber is working to improve and augment its service in the face of strong competition from rivals such as Lyft in the US and Ola in India. Although Uber does not disclose how many active passengers it has,its app is one of the most popular in the world in terms of daily downloads,according to data from App Annie.

The Silicon Valley company operates in more than 60 countries,but has faced serious regulatory backlash in many of them. Last week a tribunal in the UK found that Uber drivers should be classified as workers,not self-employed contractors,a ruling that could up-end Uber’s business in one of its largest European markets.

The voluntary service is likely to raise privacy concerns given its potential access to a large amount of data on its users,however.

“This is not a company that has a strong record on privacy and now they want to behave more like Google,which is worrying,”said Gus Hosein,executive director of Privacy International.

“They’re going to become an intelligence company,a mining company and all our data will end up in the US which has no strong privacy laws.”

Earlier this year,Uber paid a $20,000 fine because of failure to report its“God View”tool,which enabled employees to track individual users of the app in real-time as well as their journey history without their express permission.

Uber’s investors include Goldman Sachs,TPG,Fidelity and Saudi Arabia’s sovereign wealth fund. The company was valued at more than $68bn during its most recent financing round.