《名人傳記》之喬布斯如何改變世界13:意識到生命的有限性

Jobs not only finds a way to level the playing field,

喬布斯不僅僅找到了公平的競爭平臺

he establishes ground rules for a whole new game.

他還改變了整個產(chǎn)業(yè)的游戲規(guī)則

He said, I want all of you to sell all of your songs for the same price,$1.

他說 我要你們以同樣的價格出售你們所有的歌曲 一美元一首

and they said, what?

然后他們說 什么

We can't do that.

我們不能這么做

Some songs are worth more than others.

有些歌比別的歌值錢多了

He said, it gets too complicated.

他卻說 那樣太復(fù)雜了

They have to worth $1 each.

必須是每首只賣一美元

Finally, half dozen record companies,

最終 六家唱片公司達(dá)成一致

he basicly got them all to agree,

他居然把他們?nèi)空f服了

never been done before in the history of the world, but he did it.

簡直前無古人 但他做到了

The iTunes music store is what we gonna call this.

我們把它稱作iTunes音樂商店

In april of 2003, Apple launches the iTunes store,

蘋果于2003年四月推出iTunes商店

an intuitive online mecca for music.

立刻變成音樂愛好者的在線圣地

The landscape of the music industry just completely changed and was stable again.

音樂產(chǎn)業(yè)被顛覆了 之后便再次趨于穩(wěn)定

It was like, you knew that there was a source of revenue from the sharing of your music all of the sudden.

行業(yè)里每個人知道 聽眾分享你音樂的同時你能得到一筆收益

That was beautiful. That was great for us.

這個模式對我們來說這很棒

No longer required to buy full albums,

粉絲們不再需要去買整張專輯

fans cherry-pick their favorite song,

他們可精挑細(xì)選自己喜歡的歌曲

create play list and start to shuffle.

創(chuàng)建播放列表 然后隨機(jī)播放

Suddenly you're just discovering these jams you'll finding new songs

突然之間 你就能找到新的歌曲

and I really believe that this generation that grew up in the age of play lists,

我相信 這一代人成長在播放列表的時代

that grew up in the age of shuffle has broader tastes of music because of it.

成長在隨機(jī)播放的時代 因此對音樂會有更廣泛的了解

While apple is flying high on the success of iTunes,

當(dāng)蘋果在iTunes上收獲巨大成功時

the Rhythm of Jobs' own life is interrupted.

喬布斯自己生活的節(jié)奏卻被打亂了

In July of 2004,

2004年7月

he under goes Surgery to remove a malignant tumor in his pancreas.

他接受了胰腺惡性腫瘤的切除手術(shù)

If anything, I think it helped to accelerate his timetable,

其實 我認(rèn)為這加速了他的創(chuàng)新步伐

realizing he had a finite number of days on the earth.

因為他意識到生命的有限性