商店里的“神秘購物”

應一些企業(yè)的要求到他們的商店踩點“購物”，通過實地觀察體驗，了解產(chǎn)品，發(fā)現(xiàn)問題，這被稱為“神秘購物”。對商家來說，這種方式能及時發(fā)現(xiàn)、改進存在的問題，做到藥到病除。

Mystery shopping is a tool used externally by market research companies, watchdog organizations, or internally by companies themselves to measure quality of service, or compliance with regulation, or to gather specific information about products and services.

“神秘購物”是市場調(diào)查公司和監(jiān)管機構(gòu)的外部調(diào)查工具，也可以由公司作為內(nèi)部調(diào)查使用，以衡量服務質(zhì)量、是否遵守規(guī)則，或作收集產(chǎn)品和服務的特定信息之用。

The mystery consumer's specific identity and purpose is generally not known by the establishment being evaluated.

被評估的機構(gòu)一般不知曉神秘顧客的特定身份和目的。

Mystery shoppers perform specific tasks such as purchasing a product, asking questions, registering complaints or behaving in a certain way, and then provide detailed reports or feedback about their experiences.

神秘顧客的特殊任務包括：采購商品、詢問問題、以特定方式記錄投訴或者某些行為，之后對他們的體驗提交詳細報告或反饋。