你以為超市試吃會(huì)賠本么？事情遠(yuǎn)遠(yuǎn)不是你想的那么簡(jiǎn)單

If you’ve spent any time hitting up the giant wholesalers or other markets this holiday season, you’ve probably figured out that you can make a full meal out of the tasty little samples they often dish out. Which seems like a good thing, for you…and for your wallet. But a new study shows that these tempting little treats really do entice you to buy what you try…and maybe some other stuff like it.

如果你在這個(gè)假期花時(shí)間去參觀大批發(fā)商或者逛其他市場(chǎng)，你可能會(huì)發(fā)現(xiàn)，他們分發(fā)的美味小樣都可以做一頓飯了。這對(duì)于你……以及你的錢包來說都是好事。但是一項(xiàng)新的研究發(fā)現(xiàn)，這些誘人的免費(fèi)小食品，會(huì)引誘你去買想買的東西……可能還有一些其他類似的東西。

Researchers tracked the sales in half a dozen stores that provided samples of snacks in four categories: healthy, salty, frozen, or branded by a large coffee-shop chain. They found that noshing while shopping convinces consumers to buy the featured product more often than does simply seeing the product displayed at the end of the aisle.

研究人員對(duì)六家店的銷售情況進(jìn)行了調(diào)查，這些店提供四種不同的點(diǎn)心樣品：健康類、咸味類、冰凍或者標(biāo)有大型連鎖咖啡店品牌的樣品。他們發(fā)現(xiàn)，與僅僅看到產(chǎn)品陳列在走廊盡頭相比，在購物中試吃會(huì)增加消費(fèi)者購買特定商品的頻率。

?Giant /'d?a??nt/ adj. 巨大的

?Wholesaler /?h??lse?l?/ n. 批發(fā)商

They also found that repeating the sample offering multiple times translates into sustained interest in the product…and that stores that have a smaller assortment of products for sale benefit more than the warehouse-sized emporia. The finding is served up in the Journal of Retailing.

他們還發(fā)現(xiàn)反復(fù)多次地提供樣品試吃增加產(chǎn)品的利潤(rùn)……而那些擁有更小的產(chǎn)品種類的商店比倉儲(chǔ)式的商場(chǎng)更加受益。該研究結(jié)果發(fā)表在《零售業(yè)》雜志上。

The researchers also discovered that the effect extends beyond the product itself…such that, for example, nibbling on one brand of cookies makes you hungry for cookies in general—including those from competing brands.

研究人員還發(fā)現(xiàn)產(chǎn)生這樣的影響不僅僅是產(chǎn)品本身……例如，品嘗一種餅干會(huì)讓你想吃餅干-其中也包括競(jìng)爭(zhēng)品牌的餅干。

Which suggests that a rising tide really does lift all boats. Or at least that a tray of free taquitos will certainly lift a lot of shoppers’ spirits…and will keep those registers ringing well into the new year.

這表明的確水漲船高?；蛘咧辽僖槐P免費(fèi)的豆沙卷的確會(huì)提高購物者的興致……也會(huì)讓新的一年銷售額保持良好的記錄。