世界名牌博覽：家樂氏
Kellogg 公司為全世界知名谷物食品和零食制造及銷售商, 銷售產(chǎn)品包括甜餅乾，薄脆餅乾，烘烤點心，榖類食品，冷凍烘餅，餡餅殼，及冰淇筒。公司的品牌包括Kellogg's，Keebler，Pop- Tarts，Eggo，Cheez-It，Nutri-Grain，Rice Krispies，Murray，Austin，Morningstar Farms，F(xiàn)amous Amos，Carr's，Plantation，Ready Crust，及Kashi。 Kellogg 的產(chǎn)品在全球20個國家制造，并在160多個國家銷售。
“衡量一家企業(yè)是否成功，標(biāo)準(zhǔn)有很多。當(dāng)然，最明顯的標(biāo)準(zhǔn)是盈利能力和股票價格。衡量一家企業(yè)，還可以根據(jù)它隨時間而改變或開發(fā)創(chuàng)新產(chǎn)品的能力。這些要素對于凱洛格公司來說都是必不可少的。但還有另一個我們認(rèn)為自身應(yīng)該滿足的重要標(biāo)準(zhǔn)，那就是、我們的社會責(zé)任。”
——董事長兼首席執(zhí)行官卡洛斯M. 古鐵雷斯(Carlos M. Gutierrez)2003年
Kellogg Company (also known as Kellogg or Kellogg's) is the world's top producer of breakfast cereals and cereal products and a leading producer of convenience foods. Kellogg's was founded as the Battle Creek Toasted Corn Flake Company in 1906 by Will Keith Kellogg. He produced Kellogg's Toasted Corn Flakes which became a runaway commercial success. He renamed his business the Kellogg Company in 1922. Kellogg’s is proud of its corporate responsibility. The first box of Kellogg's Corn Flakes was packaged in 100 percent recycled paperboard. Kellogg was also one of the first companies to print nutrition messages, recipes and product information on its packages. Kellogg products are sold in more than 180 countries. They include brands such as Nutri-Grain, Rice Krispies, Special K and All-Bran. The company has 30,000 employees worldwide.
