8_Staying Power of Korean popular music:韓國流行音樂的持久力
...has re - aligned the industry from the bottom up.
…已經(jīng)從上到下對該行業(yè)進行重新排名。
A lot of things have changed. In the early 90s, for example,...
很多事情發(fā)生了變化。例如,在90年代早期…
...alloted for English speaking. We're more international in terms of...
…英語口語的分配…關(guān)于…方面，我們更加的國際化…
In terms of creativity, you're dealing with the international market, so...
在創(chuàng)造性方面，你需要面對國際市場，因此…
...the music itself has progressed to sort of meet that need.
…音樂本身有所發(fā)展以滿足某種需求。
...the Korean, as a society, is really great at studying...
…韓國，作為一個社會，真的很擅長學習。
...success models and really adopting those success models and...
…成功模式以及真正地采用這些成功的模式并且…
...creating something really great.
...創(chuàng)造一些真正偉大的事物。
A lot of the top Korean songs that not only do well here in...
很多的韓國歌曲不僅在這里做得很好…
With the power of things like Youtube, using videos has gone through a bit of a renaissance...
借助一些事物的力量，諸如Youtube,使用視頻已經(jīng)經(jīng)歷了一場文藝復興...
...really take off was actually the viral videos.
...or by the management or by the label. It's made by the fans.
...and you start seeing people from all walks of life copying those moves,...
...you know you've got something.
Korean management companies, they are not only able to...
This growing awareness of a larger, more global audience...
...if some other party from the US calls our office and says "hello", our...
...receptionists would hang up because they can't communicate, you know.
And that was kind of the way it was back in the day.
Now, you got a whole international staff...
...business structure.
It's become more global.
It's got basically the elements of pop for what it is, you know.
In the last five years, you notice a huge improvement in the quality of the songs.
The performance, the music videos, the styling, I think...
There are a lot of trial and error and perhaps maybe more misses...
...which have created hits.
...Korea but beyond Korea, all seem to share similar characteristics.
Although music is very much an oral experience,...
...I think what makes K-pop...
...so appealing at the moment is it's actually also visual experience.
...in ways very unexpected.
If you look at a lot of the biggest K-pop hits,...
...yes, they had great - looking music videos but what made those great songs...
The videos that weren't even made by the artists...
And so for instance, when a hit song that not only has...
...sort of the catchy beats and the catchy chorus but also have a catchy dance moves,...
...claim the copyright on the songs that are being used on these videos...
...but more importantly, they can attach ads and monetize it.
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