外貿(mào)英語話題王1-9-1：出口研究的重要性
A: The environment varies greatly because of differenCeS in lan-guage . customs and traditions.
由于語言、習(xí)慣和傳統(tǒng)的不同,出口環(huán)境也會(huì)有很大的差別。
B：Yes. This gap can be filled by export market research before exporting.
是呀，出口前對出口市場的研究從某種程度上可以彌補(bǔ)這種差異。
A：But the importance of the export research is often neglected by the managers.
但是出口研究的重要性經(jīng)常被一些公司的經(jīng)理所忽視。
B：That's right. They do not appreciate its value and consider it to be a luxury.
沒錯(cuò)。他們認(rèn)識不到出口研究的重要性，它是一種不必、要的奢侈。
A: Therefore .when enterprises are spending a lot of money in trying to penetrate a new market. they should research whether their products can be sold at high enough a price and in a satisfactory amount.
所以企業(yè)在花很多錢企圖打開一個(gè)新市場時(shí)，也應(yīng)該去調(diào)研他們的產(chǎn)品是否能賣出足夠高的價(jià)格與令人滿意的數(shù)量。
B: Exactly!
你說得太對了!
