外貿(mào)英語一點通第177期:廣告營銷之電視廣告

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[00:00.05]Advertisement on TV 電視廣告 [00:01.20]This is a very competitive market. We've got to come up with a few clever strategies in order to keep our place on top. 這是個充滿競爭的市場，我們不得不想出幾個更聰明的辦法來保持我們的領先地位。 [00:07.54]What's your suggestion? 你的建議呢？ [00:09.34]As far as I know, you only advertised in newspapers. It is far from enough. 據(jù)我所知，您的產(chǎn)品僅僅做了印刷廣告，這遠遠不夠。 [00:13.24]Really? 真的？ [00:14.10]I think we should have advertisement on TV. 我認為你應該做電視廣告。 [00:15.56]I admit that it will leave a deep impression on the audience's mind, but it's too expensive to make TV commercials. 我知道電視廣告會給觀眾留下深刻的印象，但是電視廣告太貴了。 [00:21.54]However, TV commercials are fascinating and attractive. The repetition of commercials will help make our products well-known and build strong brand positions. 但是，電視廣告是很生動的和吸引人的。電視廣告的不斷播放將會擴大我們的產(chǎn)品的知名度，并能奠定我們的品牌地位。 [00:30.09]En... 嗯…… [00:31.33]Not right at the moment. But with the development of the company, you will need to spend more money on having more expensive ads. 不是現(xiàn)在做。但是隨著公司的發(fā)展，您就要做些貴的廣告了。 [00:38.51]I will think about your suggestion, and discuss it with the sales department. 我會考慮您的建議，和銷售部討論一下。 [00:41.43]By the way, there are the two ads I designed for you. Would you like to have a look at them? 順便說一下，這是我給設計的兩份廣告，您想看一下嗎？ [00:45.59]Thank you. They look very attractive. 謝謝。看上去很吸引人。

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Advertisement on TV 電視廣告

A: This is a very competitive market. We've got to come up with a few clever strategies in order to keep our place on top.

這是個充滿競爭的市場，我們不得不想出幾個更聰明的辦法來保持我們的領先地位。

B: What's your suggestion?

你的建議呢?

A: As far as I know, you only advertised in newspapers. It is far from enough.

據(jù)我所知，您的產(chǎn)品僅僅做了印刷廣告，這遠遠不夠。

B: Really?

真的?

A: I think we should have advertisement on TV.

我認為你應該做電視廣告。

B: I admit that it will leave a deep impression on the audience's mind, but it's too expensive to make TV commercials.

我知道電視廣告會給觀眾留下深刻的印象，但是電視廣告太貴了。

A: However, TV commercials are fascinating and attractive. The repetition of commercials will help make our products well-known and build strong brand positions.

但是，電視廣告是很生動的和吸引人的。電視廣告的不斷播放將會擴大我們的產(chǎn)品的知名度，并能奠定我們的品牌地位。

B: En...

嗯……

A: Not right at the moment. But with the development of the company, you will need to spend more money on having more expensive ads.

不是現(xiàn)在做。但是隨著公司的發(fā)展，您就要做些貴的廣告了。

B: I will think about your suggestion, and discuss it with the sales department.

我會考慮您的建議，和銷售部討論一下。

A: By the way, there are the two ads I designed for you. Would you like to have a look at them?

順便說一下，這是我給設計的兩份廣告，您想看一下嗎?

B: Thank you. They look very attractive.

謝謝。看上去很吸引人。

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