高中英語河北版下 unit7

[00:-1.00]We live our lives as part of many cultures. [00:-2.00]In groups or communities, [00:-3.00]we share common experiences that shape the way we understand the world-our nation, [00:-4.00]our planet,our school and our youth. [00:-5.00]There are differences among us,that's for sure,but in the end, [00:-6.00]we are all part of the human culture. [00:-7.00]In our diversity,we find common ground. [00:-8.00]One generation passes away,and another generation comes: [00:-9.00]but the earth adides forever.-Biblical Proverb [00:10.00]SECTION 1 NEW WORDS AND IDEAS [00:11.00]What Does Cultural Diversity Mean to You? [00:12.00]What does cultural diversity mean to you? [00:13.00]Let's read theses diverse opinions from people from around the world. [00:14.00]Jenny:I grew to with cultural diversity. [00:15.00]Cananda is famous for being a multicultural society. [00:16.00]When I go to school, [00:17.00]I see many different kinds of people [00:18.00]with different sking colour and hair colour, [00:19.00]different language,religion,culture,food,and traditions. [00:20.00]It makes me feel good that we can all study together and be friends. [00:21.00]It is more interesting to have friends [00:22.00]with many different ways of understanding the world. [00:23.00]I learn more about the world and I also learn a lot about myself, [00:24.00]and my own culture. [00:25.00]LiMing:China has its own unique kind of cultural diversity. [00:26.00]In our country,there are more than fifty different nationalities, [00:27.00]so there is variety and diversity nationalities, [00:28.00]However,all the nationalities share many common traditions and attitrdes towards life. [00:29.00]We are all more similar than we are different. [00:30.00]Under all the differences, [00:31.00]there is an understanding that harmony and balance is very important in life. [00:32.00]In other countries around the world,this is not the case. [00:33.00]There are ofthen dramatic differences among cultures [00:34.00]because the cultures come from every corner of the earth. [00:35.00]I think this is exciting. [00:36.00]I would like to travel abroad and learn more about other cultures [00:37.00]because I want to know about what makes us the same as people from other cultures, [00:38.00]and what makes us unique. [00:39.00]I enjoy working in this high school. [00:40.00]We have at least ten international students who come to study here every year, [00:41.00]and of course we have students of many different nationalities who were born, [00:42.00]or have immigrated,here.It creates an atmosphere of diversity. [00:43.00]I have really appreciated learning about other cultures and their traditions. [00:44.00]Even our teachers are multicultural. [00:45.00]One of our math teachers is from India [00:46.00]and wears his traditional dress and turban when he teaches in the classroom. [00:47.00]When his daughter got married he invited us to the wedding ceremony. [00:48.00]It was a fantastic experience! [00:49.00]I think it is good when we can learn about other customs and attitudes. [00:50.00]That way we understand and appreciate other cultures better. [00:51.00]I was very surprised when I arrived in Canada to studay. [00:52.00]On campus,I saw so many Chinese students. [00:53.00]It seemed that there were as many Asians as there were Canadians. [00:54.00]I also noticed many other races and nationalities [00:55.00]all studying at this one university. [00:56.00]It was amazing.I felt the world was very small! [00:57.00]This situation caused a little bit of a problem for me,though. [00:58.00]Even though I was new to this university,and was nervous about my English, [00:59.00]many people assumed I was Chinese Canadian. [-1:00.00]I did not seem unusual to them. [-1:-1.00]Once my classmates found out that I was a foreign student, [-1:-2.00]they were very friendly and helpful. [-1:-3.00]They treated me like I was just another student. [-1:-4.00]Let's singing song [-1:-5.00]SECTION 2 MEANING THROUGH PRACTICE [-1:-6.00]C.Build your listening skills [-1:-7.00]Part 1:In class today, [-1:-8.00]LiMing found that people use many different words to describe culture. [-1:-9.00]Listen to his conversation with Jenny, [-1:10.00]and match each person with the words they use to describe"culture." [-1:11.00]Part 2:Listen to the following conversation [-1:12.00]about cultural differences between the English and Americans, [-1:13.00]and answer the questions below. [-1:14.00]SECTION 4 READING FOR CULTURAL AWARENESS [-1:15.00]What do you know about culture and cultural differences? [-1:16.00]Culture is a complex concept,with hundreds of definitions. [-1:17.00]Simply put,culture refers to a group [-1:18.00]or community with which we share common experiences[-1:19.00]that shape the way we understand the world. [-1:20.00]It includes groups into which we are born, [-1:21.00]such as gender,race,or national origin. [-1:22.00]It also includes groups we join. [-1:23.00]For example,we can acquire a new culture by moving to a new region, [-1:24.00]by a change in our economic status,or by becoming disabled. [-1:25.00]When we think of culture this broadly, [-1:26.00]we realize we all belong to many cultures at once. [-1:27.00]Culture is an abstract and sometimes all-inclusive term. [-1:28.00]It is abstract in that it is not something you can"grasp," [-1:29.00]although is can be sensed and perceived everwhere. [-1:30.00]It is all-inclusive in that you can talk about [-1:31.00]different knids of cultures-you can have classroom culture, [-1:32.00]school culture,office culture,etc. [-1:33.00]On the other hand,culture is concrete and specific. [-1:34.00]For instance,there are indeed differences between Chinese and Western cultures. [-1:35.00]These differences can be as small as the way the way of greeting [-1:36.00]and addressing one another. [-1:37.00]They can be as big as the way of thinking. [-1:38.00]Here let's be very specific [-1:39.00]by reading and discussing the fololwing questions about school culture, [-1:40.00]body language and social customs. [-1:41.00]Please discuss,debate and argue,if you like, [-1:42.00]about answers to the questions based on your own knowledge and experience. [-1:43.00]Body language:Can you explain what the following Noth American, [-1:44.00]or Western,gestures mean? [-1:45.00]* Palm facing out with the index [-1:46.00]and middle fingers displayed in the shape of a"V." [-1:47.00]* Thumb and forefinger forming a circle [-1:48.00]with the other three fingers splayed upward. [-1:49.00]* Extending the forefinger and making a circular motion near the temple or ear. [-1:50.00]* Thumb and forefinger making a circle. [-1:51.00]* Thumbs up. [-1:52.00]* Holding the index and middle fingers upright. [-1:53.00]* Nodding the head up and down. [-1:54.00]* Shaking the head side to side. [-1:55.00]* Scratching the head. [-1:56.00]* Direct eye contact during greeting and conversation. [-1:57.00]* Cupping the ear. [-1:58.00]* Holding the nose with thumb and forefinger. [-1:59.00]What's Wrong? [-2:00.00]Establishing an international market is a gool of many corporations. [-2:-1.00]However,even those big transnational corporations [-2:-2.00]run into trouble because of language and cultural differences. [-2:-3.00]Here are some examples. [-2:-4.00]When General Motors introduced the Chevy Nova in South America, [-2:-5.00]it was apparently unaware that"no va"means"it won't go." [-2:-6.00]Afer the company figured out why it wasn't selling any cars, [-2:-7.00]it renamed the car in its Spanish markets to the Caribe. [-2:-8.00]An American T-shirt maker in Miami [-2:-9.00]printed shirts for the Spanish market which promoted the Pope's visit. [-2:10.00]Instead of the desired"I Saw the Pope"in Spanish, [-2:11.00]the shirts said"I Saw that Potato." [-2:12.00]When Parker Pen marketed a ballpoint pen in Mexico, [-2:13.00]its ads were supposed to say"It won't leak in your pocket and embarrass you." [-2:14.00]However,the company mistakenly thought the Spanish word"embarazar"meant embarrass. [-2:15.00]Instead the ads said that"It won't leak in your pocket and make you pregnant." [-2:16.00]When Coca-Cola was first introduced in China, [-2:17.00]the name in Chinese equivalents presented some weird results. [-2:18.00]One of these homemade names for"Coca-Cola"sounded like"bite the wax tadpole". [-2:19.00]Unfortunately,the Coke company did not discover this [-2:20.00]until after thousands of signs had been printed. [-2:21.00]Coke then researched 40000 Chinese characters [-2:22.00]and found a close phonetic equivalent, [-2:23.00]"ke-kou-ke-le,"which can be loosely translated as"happing in the mouth." [-2:24.00]Also in Chinese,the Kentucky Fried Chicken slogan [-2:25.00]"fingerlickin'good"came out as "eat your fingers off." [-2:26.00]The American slogan for Salem cigarettes, [-2:27.00]"Salem-Feeling Free,"got trandslated in the Japanese market into [-2:28.00]"When smoking Salem, [-2:29.00]you feel so refreshed that your mind seems to be free and empty." [-2:30.00]In Italy,a campaign for Schweppes Tonic Water [-2:31.00]translated the name into Schweppes Toilet Water.

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