https://online2.tingclass.net/lesson/shi0529/0008/8673/6.mp3
https://image.tingclass.net/statics/js/2012
[00:00.00]I'd like to get things under way.
[00:01.25]我想開(kāi)始進(jìn)行會(huì)議。
[00:02.51]I'm Tian-ming Yang,the chairman of this meeting.
[00:04.49]我是楊天明,是這次會(huì)議的主席。
[00:06.48]Let's clarify the joint purpose of this meeting.The main topic of today's agenda is advertising.
[00:09.43]讓我們闡明此會(huì)議的目的。今天主要的議題是廣告。
[00:12.38]Mr.Jonesk,would you start things off?
[00:13.68]Jones先生,請(qǐng)您先開(kāi)始發(fā)言好嗎?
[00:14.97]What's your opinion on this matter?
[00:16.01]您對(duì)這件事有什么意見(jiàn)?
[00:17.06]I'll tell you what(I think) the trouble spot is.
[00:18.52]我要告訴您我認(rèn)為有問(wèn)題的地方。
[00:19.98]I think the cause of our poor sales performance is our advertising strategy.
[00:22.62]我認(rèn)為銷(xiāo)售額下降的原因在于我們的廣告策略。
[00:25.26]I propose more advertising for this project.
[00:26.88]我提議對(duì)這個(gè)計(jì)劃多做廣告。
[00:28.50]This is because the quality of advertising determines the rate of sales.
[00:30.86]這是因?yàn)閺V告的品質(zhì)左右銷(xiāo)售額。
[00:33.23]The response to the ad in the newspaper was 30% lower than at this time last year.
[00:36.30]報(bào)紙上的廣告反應(yīng)與去年這個(gè)時(shí)期相比降低了30%。
[00:39.37]I'd like to ask you a question.
[00:40.50]我想問(wèn)您一個(gè)問(wèn)題。
[00:41.64]I'd like to confirm the purpose of this meeting.
[00:43.28]我想再確認(rèn)一下這次會(huì)議的目的。
[00:44.93]I beg your pardon?
[00:45.82]請(qǐng)您再說(shuō)一次好嗎?
[00:46.71]What do you mean by that?
[00:47.67]那是什么意思?
[00:48.64]We should keep in mind that highquality advertising improves sales.
[00:50.82]我們要記在心里,高品質(zhì)的廣告會(huì)促進(jìn)銷(xiāo)路。
[00:53.00]I understand your point of view.
[00:54.18]我了解您的看法。
[00:55.35]That sounds like a good idea.
[00:56.58]那好像是一個(gè)好主意。
[00:57.81]I agree with you up to that point.
[00:59.06]在那一點(diǎn)上,我同意您。
[01:00.32]We can be flexible.
[01:01.22]在這個(gè)問(wèn)題上,我們有讓步的余地。
[01:02.12]Let's reestablish the point we agree on.
[01:03.63]讓我們?cè)俅_認(rèn)一下我們的協(xié)議點(diǎn)。
[01:05.15]I can't agree with you,because...
[01:06.17]我無(wú)法同意您,因?yàn)?hellip;…
[01:07.19]I would agree with that,except for one thing.
[01:08.79]除了一件事之外,我都同意。
[01:10.40]Could you reconsider that?
[01:11.28]請(qǐng)您再考慮考慮好嗎?
[01:12.15]I don't agree.This will not be of benefit to us.
[01:13.91]我不同意。這對(duì)我們沒(méi)有好處。
[01:15.68]I'm afraid I can't accept your proposal.
[01:17.05]我恐怕無(wú)法接受您的提議。
[01:18.42]That has nothing to do with the main issue.
[01:19.80]那跟正題沒(méi)有關(guān)系。
[01:21.19]You seem to be getting off the point.
[01:22.39]您似乎脫離主題了。
[01:23.59]Could you please get to the point?
[01:24.72]請(qǐng)您把重點(diǎn)說(shuō)清楚好嗎?
[01:25.84]Let's get back to the main issue.
[01:26.91]讓我們回到正題上。
[01:27.98]Where were we?
[01:28.66]我們說(shuō)到哪兒了?
[01:29.34]Excuse us for a moment.We'd like to discuss it among ourselves.
[01:31.36]抱歉,我們要中途退席一會(huì)兒來(lái)單獨(dú)討論一下。
[01:33.39]Let's wrap up the discussion.
[01:34.33]讓我們結(jié)束這次的討論吧!
[01:35.27]At the next meeting,we will discuss the advertising expenses.
[01:37.35]下次的會(huì)議,我們將討論有關(guān)廣告費(fèi)用的問(wèn)題。
[01:39.42]When shall we have our next meeting?
[01:40.53]我們什么時(shí)候開(kāi)下次會(huì)議?
[01:41.64]Let's adjourn the meeting.
[01:42.60]讓我們休會(huì)吧!
[01:43.55]skit 1
[01:44.19]SKIT 1
[01:44.83]Yang:Good morning,everyone.I'm Tian-ming Yang,Manager of U.S.Distribution here at ABC,and-
[01:48.36]楊(Y):早安,各位,我叫楊天明,是ABC公司在美國(guó)的銷(xiāo)售部經(jīng)理,及……
[01:51.88]Wallace:You don't need to introduce yourself,Yang.You're famous.
[01:53.67]Wallace(W):楊先生,您不需要自我介紹,因?yàn)槟苡忻麣狻?br />
[01:55.46]Y:Well,thanks,Ralph,but I thought I'd try and chair the meeting by the book-at least for a while.
[01:58.41]Y:那真是謝謝了,Ralph先生。但是我想我該盡力依照規(guī)矩來(lái)主持這個(gè)會(huì)議,即使時(shí)間很短。
[02:01.36]Newton:Hear,hear.
[02:02.04]Newton(N):好!好!
[02:02.72]Y:Now,I'd like to get things under way.
[02:03.90]Y:那么,我現(xiàn)在就開(kāi)始,
[02:05.07]The main topic on today's agenda is the development of a U.S.sales strategy for the new EBP.I'd like to hear any and all of your ideas.Mr.Wallace,you seem in top form today.Could you start the ball rolling?
[02:12.34]今天主要的議題是有關(guān)新型EBP在美國(guó)的銷(xiāo)售策略。我想聽(tīng)聽(tīng)你們大家的意見(jiàn)。Wallace先生,你今天看起來(lái)很有精神。你先開(kāi)始發(fā)言怎么樣?
[02:19.60]W:Uh,oh,sure.Well,I think we should keep in mind that the key to good sales is advertising.
[02:23.65]W:嗯,好的。我想我們應(yīng)該把銷(xiāo)路的好壞全憑廣告這件事牢牢地記在心里。
[02:27.70]N:Well,that's kind of obvious,Ralph.
[02:28.90]N:那是顯而易見(jiàn)的事吧!Ralph.
[02:30.10]W:Diane,give me a break.
[02:31.07]W:Diane,不要打岔了。
[02:32.03]Y:Uh,let's keep this going,shall we?
[02:33.50]Y:啊,請(qǐng)繼續(xù)說(shuō)下去吧。
[02:34.96]skit 2
[02:35.81]SKIT 2
[02:36.66]Y:It may seem an obvious point,but it's true that advertising determines the rate of sales.Ms.Ivans,did you want to say somethings?
[02:41.18]Y:看起來(lái)似乎是很明顯的事,但是銷(xiāo)售額確實(shí)是要看廣告的好壞,Ivans女士,你是不是有意見(jiàn)要提出來(lái)?
[02:45.69]Ivans:Yes.I wanted to add that one of the main causes of the poor U.S.sales of the original EBP was our advertising strategy.
[02:49.82]Ivans(I):是的,我想要加一句,舊型的EBP在美國(guó)銷(xiāo)路很差的主要原因之一是我們的廣告策略。
[02:53.95]W:Could you be more specific?
[02:54.90]W:請(qǐng)問(wèn)能不能說(shuō)得更清楚?
[02:55.86]I:Well,we used the same Japanese agency for both the Japanese and U.S.campaigns,and the campaigns were very similar-but response was 40% lower in the U.S.
[03:01.60]I:也就是說(shuō),在日本及美國(guó)我們用的是同一家日本廣告代理高,廣告活動(dòng)也極為相似,結(jié)果在美國(guó)方面的銷(xiāo)售額少了百分之四十。
[03:07.35]N:So you mean the ad appealed more to a Japanese audience than to an American audience?
[03:09.51]N:你的意思是說(shuō)那個(gè)廣告對(duì)日本的顧客比對(duì)美國(guó)的顧客有吸引力。
[03:11.66]I:Exactly.They used visuals and music to convey an overall image,but did not say much about the product.Japanese are accustomed to this type of advertising,but Americans tend to want more information from ads.
[03:18.52]I:不錯(cuò)。他們用視覺(jué)與音樂(lè)的效果來(lái)表達(dá)整體的形象,對(duì)產(chǎn)品的說(shuō)明卻很少。日本人已習(xí)慣于這類(lèi)型的廣告,但美國(guó)人卻傾向于在廣告上得到更多信息。
[03:25.37]W:That's fascinating.What do you think is the historical and cultural basis for this difference in advertising?
[03:28.52]W:真是很有趣。你是不是以為歷在與文化背景的不同,使得廣告的效果有如此的差異呢?
[03:31.67]N:This is interesting,but let's get back to the main issue.
[03:33.51]N:這真是有意思,但是讓我們回到主題上吧。
[03:35.35]Y:Yes,we seem to be getting off the point a little.
[03:36.89]Y:對(duì),我們似乎有點(diǎn)脫離主題了。
[03:38.44]W:Too bad.I really wanted to hear more about it.
[03:40.20]W:很遺憾。我真的很想多聽(tīng)一些有關(guān)這方面的事情。
[03:41.96]Y:Well ,we can extend the meeting into lunchtime,if you like.
[03:43.93]Y:好,假如你喜歡,我們可以把會(huì)議延長(zhǎng)到午餐時(shí)間。
[03:45.91]All:No!!!!
[03:46.53]全體人員:不?。?!