北京“會(huì)獎(jiǎng)旅游”前景看好

Beijing will focus on developing meeting, incentive, conference and exhibition (MICE) tours as well as those offering traditional Chinese medicine experiences, according to the Beijing High-End Tourism and Meetings Industry Alliance.

北京高端旅游與會(huì)議產(chǎn)業(yè)聯(lián)盟最近表示，北京將重點(diǎn)發(fā)展會(huì)獎(jiǎng)旅游和中醫(yī)養(yǎng)生旅游產(chǎn)品。

MICE由Meeting(會(huì)議)、Incentives(獎(jiǎng)勵(lì)旅游)、Conference/Conventions(大型企業(yè)會(huì)議)、 Exhibitions/Exposition(活動(dòng)展覽)的首字母大寫組成，簡(jiǎn)稱為“會(huì)獎(jiǎng)”或“會(huì)展”，而借助這些活動(dòng)展開的旅游活動(dòng)就叫MICE tourism(會(huì)展/會(huì)獎(jiǎng)旅游)，是商務(wù)旅游(business tourism)的一種形式。

其他常見的旅游形式還有：醫(yī)療旅游(medical tourism)、文化旅游(cultural tourism)、生態(tài)旅游(ecotourism)、太空旅游(space tourism)等。

北京市旅游發(fā)展委員會(huì)副主任王粵表示，首都獨(dú)特的資源和特殊的地位賦予了其承接國(guó)際會(huì)議的諸多可能性，會(huì)獎(jiǎng)旅游發(fā)展已經(jīng)成為推動(dòng)北京快速邁向國(guó)際交往中心的重要途徑(an important approach to speed up the process for Beijing to evolve into an international exchange center)。北京應(yīng)該在此基礎(chǔ)上推出更多旅游套餐產(chǎn)品(tourism packages)，同時(shí)推出更多定制旅游產(chǎn)品(customized tours)，以滿足高端游客的需求。