什么是“火箭式消費”？

淘寶一族們如果上支付寶查看自己的消費記錄，有的人會發(fā)現(xiàn)自己的消費分布圖是一條大起大落的曲線，因為他們對有的東西不惜重金，而其他東西的開支則能省則省，這種消費模式就叫rocketing(火箭式消費)。

 

 

Rocketing refers to spending a great deal of money on a few important items while spending only an average amount or less on everything else.

“火箭式消費”指的是在幾件重要的東西上花費許多錢，而在其他東西上花費不多或很少。

Some people will spend lots of money on a few items they really care about, such as their iPhones or their SLR cameras, and then they will go downmarket to Wal-Mart to buy most of the other stuff they don’t care about. Rocketing is occurring at every income level.

有些人會在他們非常在乎的幾樣東西上花費重金，比如蘋果手機或單反相機，而其他無所謂的大部分東西則選擇去沃爾瑪這種低檔平價市場上購買。各個收入階層都存在火箭式消費模式。