商務(wù)英語(yǔ)播客 第75課:兜售你的點(diǎn)子(上)

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You may be full of great ideas, but exactly how do you get people to buy into them? How do you get people on board with your brilliant plans? Well, today I want to share a few tools and techniques that will help you do just that.

你也許有很多好點(diǎn)子，但是要怎樣讓人們來(lái)買(mǎi)你的點(diǎn)子呢?如何讓他人贊同你明智的計(jì)劃。今天我想和大家分享一些方法和技巧。

These tools and techniques have two important effects: they build connections and they buildcredibility. The connections can be between you and your listeners, but they can also be between your listeners and your idea. Those connections will generate buy-in. And that credibility can be your credibility and your idea’s credibility. You, and your idea, have to bebelievable and trustworthy.

這些方法和技巧有2個(gè)重要的方面:建立聯(lián)系和信用。聯(lián)系可以是你和你的聽(tīng)眾之間的，也可以是你的聽(tīng)眾與你的點(diǎn)子之間的。這些聯(lián)系能加速買(mǎi)入。信用可以是你的信用也可以是你所想的點(diǎn)子的信用。你和你的點(diǎn)子必須可靠且可信。