美國說唱歌手維茲·卡利法現(xiàn)在提供蘑菇種植工具包，這是了解自己品牌的最好例子

俗話說，當你做你喜歡的事情時，你一輩子都不會工作。維茲·哈利法無疑體現(xiàn)了這一點。

No stranger to throwing the first pitch out at a baseball game high on 'shrooms, the "See You Again" rapper has now launched his own 'shroom business — though not in the same psychotropic sense.
這位“See You Again”說唱歌手對在棒球比賽中投出第一球并不陌生，他現(xiàn)在已經(jīng)開始了自己的“蘑菇生意”——盡管這與精神上的不同。

Introducing Mistercap's, Khalifa's organic grow-your-own mushroom kits with a mission focused on increasing interest in the health benefits of mushrooms by creating more ways for people to incorporate them into their lives, nutrition and wellbeing.
引入Mistercap，Khalifa的有機種植自己的蘑菇套件，其使命是通過為人們創(chuàng)造更多的方式將蘑菇融入他們的生活、營養(yǎng)和福祉，提高人們對蘑菇健康益處的興趣。

Allowing consumers to experience the entire life cycle of a mushroom "from mycelium to meal," Mistercap's was inspired by Wiz's nickname around Taylor Gang, the record label he co-founded in 2008.
Mistercap’s讓消費者體驗蘑菇“從菌絲體到膳食”的整個生命周期，其靈感來自Wiz在2008年聯(lián)合創(chuàng)立的唱片公司Taylor Gang周圍的昵稱。

"People love growing their own food," Khalifa said in a press release. "People know so little about mushrooms, so my goal with Mistercap's is to showcase its positive benefits, and bring them to a wider audience."
哈利法在一份新聞稿中說：“人們喜歡自己種植食物。”。“人們對蘑菇知之甚少，所以我對Mistercap的目標是展示其積極的好處，并將其帶給更廣泛的受眾。”

Two percent of all proceeds will go to the Fungi Foundation, a global organization dedicated to studying and conserving fungi, directly impacting the Foundation's Fungi Education Curriculum, the world's first curriculum designed to introduce mycology (the study of fungi) into middle and high schools.
所有收益的2%將捐給真菌基金會，這是一個致力于研究和保護真菌的全球組織，直接影響基金會的真菌教育課程，這是世界上第一個旨在將真菌學（真菌研究）引入中學和高中的課程。