外國人最想和你聊的名人話題：雅詩蘭黛夫人

　About Josephine Esther Mentzer　關(guān)于雅詩蘭黛夫人
     Estée Lauder was the American co-founder, with her husband Joseph Lauder, of Estée Lauder Companies, a pioneering cosmetics company. Lauder was the only woman on TIME magazine's 1998 list of the 20 most influential business geniuses of the 20th century. She was the recipient of the Presidential Medal of Freedom. She was inducted into the Junior Achievement US Business Hall of Fame in 1988.
     Estée Lauder was born Josephine Esther Mentzer in Queens, New York, to Max and Rose (Schotz Rosenthal) Mentzer, a Hungarian immigrant with a French Catholic mother and Jewish father. Rose, who lived until age eighty-eight, warned Estée about the harmful effects of the sun; she always wore gloves and carried a parasol to guard against its rays. Estée remembered this lesson but also remembered how embarrassed she was by her mother's parasol, her thick accent, and both her parents'immigrant behavior. Estée wanted to be one hundred percent American. She was the youngest of the Mentzer children, who grew up Jewish in a mostly Italian neighborhood. Two children had died by the time Estée was born. Her sister, Grace, whom the family called Renee, was two years older than Estée.
     Estée Lauder was an exceptionally talented and successful promoter. She was a pioneer in giveaway promotions, always including a lipstick in the gift package. Women tried her products, liked them, and told other women about them. Much of her initial success came from this word-of-mouth advertising. She called her strategy "Tell-a-Woman"marketing. Eventually, she invested in larger marketing concepts, using beautiful models to sell her products. Estée Lauder chose carefully the models for advertising her products, selecting the Estée Lauder kind of woman, rather than a movie star. The photographer Victor Skrebneski published a book of his photographs of women who modeled for Estée Lauder products.
     Explaining her success, she said, "I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard."This attitude, together with an uncompromising belief in her product and the beauty in all women, made Estee Lauder a respected household name.
     從一個貧民區(qū)的小孩成為曼哈頓府邸、棕櫚海灘別墅、倫敦寓所等世界各地很多套豪宅的主人，與溫莎夫婦、美國前總統(tǒng)里根夫人南希私交甚密，雅詩蘭黛的一生堪稱傳奇。她在1985年的自傳中為自己做了總結(jié)："經(jīng)商是純粹的戲劇--只有結(jié)果才證明一切。"雅詩蘭黛走了，就像一個真正的貴族。雅詩蘭黛則被收入美國《時代》周刊編纂的"20世紀一百位最重要的風云人物"。
     也許蘭黛夫人留給世人最重要的精神莫過于她的這一信念：若要銷售成功，就必須接觸顧客。她投入許多時間心力給予顧客意見并指導(dǎo)美容顧問，她經(jīng)常提醒業(yè)務(wù)人員："我不是靠祈禱或希望而成功，而是努力實行。"蘭黛夫人的領(lǐng)導(dǎo)方式啟發(fā)了成千上萬的人們。她曾榮獲多項殊榮，包括美國總統(tǒng)自由勛章、法國榮譽勛章。然而，蘭黛夫人最喜歡的經(jīng)驗，就是在店內(nèi)為女性顧客提供建議。她最喜歡的一句名言是："打電話，發(fā)電報，轉(zhuǎn)告女友。"意思是不要忽視女性口耳相傳的威力。因為她知道一旦女性試用過雅詩蘭黛產(chǎn)品，就會愛上產(chǎn)品并迫不及待地與友人分享。