卡耐基演講·三、說出原因以及聽眾的利益所在

最后，你已經(jīng)沒有時(shí)間了，所以簡短、經(jīng)濟(jì)依然是必要的。這第三步，你要提出自己的演講的動(dòng)機(jī)，或告訴聽眾如果按照你的“重點(diǎn)”中的要求去做，會(huì)有什么益處。Here again, brevity and economy are necessary. In the reason step you hold out the incentive or reward the listeners may expect if they do what you have asked in the Point.