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芭比在時尚娃娃的道路上越來越包容

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2020年03月11日

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The Barbie doll has been a favorite toy for young girls since it was first released in 1959. Yet for a long time, the cute toys were predominantly white and skinny.

自1959年首次面世以來,芭比娃娃一直深受小女孩們喜愛。但多年來,這款可愛的玩偶形象主要是身材纖細的白人。

In recent decades, however, Barbie dolls with different skin colors and clothing for various careers and hobbies were created. This year, kids will have more diverse Barbie dolls to play with. In January, Mattel, the company behind Barbie, released a new series of dolls. They are remarkable because they feature uncommon physical traits and disabilities. They include a doll with vitiligo, a doll with no hair, and a doll with a darker skin tone and a gold prosthetic limb.

但近幾十年來,芭比娃娃有了不同的膚色,各式各樣的職業(yè)裝以及興趣愛好。而今年,孩子們的芭比娃娃變得更加多樣了。今年1月,芭比娃娃所屬的美泰公司推出了新系列的娃娃。這些娃娃都有著不常見的生理特征與缺陷,引人注目。其中包括了白癜風(fēng)芭比,光頭芭比,深膚色芭比以及裝有金色假肢的芭比。

The new era of Barbie is a far cry from the milky-colored doll that first appeared in New York City nearly 61 years ago. “As we continue to redefine what it means to be a ‘Barbie’ or look like Barbie, offering a doll with vitiligo in our main doll line allows kids to play out even more stories they see in the world around them,” Mattel wrote on Forbes.

新時代的芭比與61年前在紐約首次亮相的白皙娃娃相去甚遠。“我們不斷地重新定義‘芭比娃娃’的意義與樣貌,在主線娃娃系列中推出白癜風(fēng)娃娃能令孩子們體會到他們周遭世界中所發(fā)生的更多故事,“美泰在《福布斯》雜志上寫道。

芭比在時尚娃娃的道路上越來越包容

Together with the new dolls, Barbie now includes 176 different dolls in total – both male and female – with nine body types, 35 skin tones and 94 hairstyles, the New York Post noted. It’s hoped that children of all sizes, colors and abilities will see themselves and relate to the popular toy.

《紐約郵報》指出,算上這些新娃娃,如今芭比共推出了176款不同的娃娃 —— 其中有男性也有女性 —— 它們有9種體型,35種膚色,94種發(fā)型。這么做是希望擁有各種體型、膚色以及才能的孩子們能和這款熱門玩具產(chǎn)生共鳴,從中找到自己的身影。

A curvy black Barbie with an Afro and a Barbie who uses a wheelchair were top sellers for the brand last year, says Mattel. “The doll with a wheelchair is intended to encourage children like me, who have experienced leg loss of any kind,” a girl wrote on Facebook.

美泰表示,留著非洲式發(fā)型、曲線優(yōu)美的黑人芭比以及坐輪椅的芭比是該品牌去年最暢銷的兩款娃娃。“坐輪椅的娃娃意在鼓勵像我一樣,經(jīng)歷了因各種情況而失去一條腿的孩子們,“一個女孩在臉書上如此寫道。

“Barbie is continuing the journey to represent global diversity and inclusivity in the fashion doll aisle by showcasing a multi-dimensional view of beauty and fashion,” a spokesperson for Mattel told CBS News.

“通過展現(xiàn)多維的美麗與時尚,芭比在時尚娃娃的道路上繼續(xù)著代表全球多樣性及包容性的旅程,“美泰發(fā)言人在接受哥倫比亞廣播公司新聞頻道采訪時如此表示。


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