H&M將允許特定用戶在旗艦店租衣服

H&M將允許特定用戶在旗艦店租衣服

H&M has decided to test out the booming clothing rental market, allowing access to select shoppers.

H&M已經(jīng)決定測(cè)試一下蓬勃發(fā)展的服裝租賃市場(chǎng)，允許通過(guò)篩選的購(gòu)物者使用。

The rentals will be offered at the Swedish company’s flagship store in Stockholm and only to members of its loyalty program, Fox News reported.

據(jù)福克斯新聞報(bào)道，租賃服務(wù)將在這家瑞典公司位于斯德哥爾摩的旗艦店提供，而且只面向忠誠(chéng)計(jì)劃的會(huì)員。

“We have a huge belief in rental, but we still want to test and learn quite a lot and do tweaks and changes,” H&M Head of Business Development Daniel Claesson said in a presentation at the flagship store, according to Fox.

據(jù)福克斯稱，H&M業(yè)務(wù)發(fā)展主管丹尼爾?克萊森(Daniel Claesson)在旗艦店的一次演講中表示：“我們對(duì)租賃有著巨大的信心，但我們?nèi)韵ＭM(jìn)行大量測(cè)試和學(xué)習(xí)，并進(jìn)行調(diào)整和改變。”。

H&M joins other popular retailers in the rental game including Nuuly, which is offered by the parent company of Urban Outfitters, Anthropologie, Free People and Banana Republic, which launched a service called Style Passport.

H&M與其他受歡迎的零售商一起參與租賃游戲，其中包括Nuuly，這是由城市服裝店、人類學(xué)、自由人和香蕉共和國(guó)的母公司提供的，該公司推出了一項(xiàng)名為Style Passport的服務(wù)。