Zara換了個logo,網(wǎng)友對此并不感冒

Zara has unveiled a new, curvier logo - but noteveryone is a fan.

Zara推出了一個新的，有曲線的標志 - 但不是每個人喜歡。

The fast-fashion retailer recently revealed theupdated logo, which replaced its former easily-recognised logo, on its website and social mediaaccounts.

這家快時尚零售商最近在其網(wǎng)站和社交媒體賬戶上發(fā)布了更新的標志，取代了之前易于識別的標志。

Unfortunately, consumers are less-than-impressedwith the new branding, designed by the Baron& Baron agency - as the letters are quite cramped.

不幸的是，消費者對Baron&Baron設計的新標志不是很滿意 - 因為這些字母非常窄。

In addition to overlapping all of the letters, a curve has been added to the bottom of the Zand the R, making for text slightly difficult to read.

除了重疊所有字母外，還在Z和R的底部添加了一條曲線，讓整個標志更看不清。

The style is also not unique - as HypeBeast pointed out it is the signature typography ofartistic director and Baron & Baron founder Fabien Baron.

新的風格也不獨特 - HypeBeast指出它是藝術總監(jiān)及Baron&Baron創(chuàng)始人Fabien Baron的標志性排版。

 

 

People mocked the brand's latest appearance - and questioned who approved the crowdeddesign.

在推上，人們嘲笑該品牌的最新標志 - 并質疑誰批準了這種擠成一堆的設計。

“Whoever is responsible for the new Zara logo, I just want to talk,” one person wrote.

“無論誰負責的新的Zara標志，我只想和他談談，”一個人這么寫道。

Another said: “This new Zara logo is wrong in so many aspects that it's hard to synthesise inone tweet. Nonsense kerning, absurd letter spacing, lack of uniqueness.”

另一位說：“這個新的Zara標志在很多方面都很怪，很難在一條推文中總結出來。無意義的字距，荒謬的字母間距，缺乏獨特性。”

Designer Erik Spiekermann also expressed his distaste for the new logo.

設計師Erik Spiekermann也表示不是很喜歡這個新標志。

“That is the worst piece of type I've seen in years,” he tweeted. “Was this done by one of thosenew robots that will replace humans?”

“這是我多年來看到的最糟糕的一個，”他這么寫道。 “這是由那些將取代人類的AI完成的嗎?”