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哪些100年前很挫的東西現(xiàn)在很潮

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2017年09月28日

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Jeans.

牛仔褲。

When my great-grandparents were growing up, jeans were only worn by poor people and labourers. It was cheap and highly valued as work wear because of its durability. The term “jeans” has been in use since the early 1600s, where it was used as a catch-all term to describe the “rough clothing worn by working men”.

我的曾祖父母長大的那個年代,只有窮人和體力勞動者才穿牛仔褲。牛仔褲很廉價,作為勞動服,因為耐穿所以備受稱贊。“牛仔褲”一詞可以追溯到17世紀早期,這個詞很準確地描述了“勞工穿的粗糙衣服”。

The average farmer or labourer would thus wear something like this.

普通農(nóng)民或勞工就穿成這樣。

People from the middle class and upper echelons of society would never be caught wearing jeans. They wore suits often made of materials such as linens. Your average middle class man would look something like this.

你永遠不會看見中產(chǎn)階級和上層社會的人穿牛仔褲,他們穿的套裝通常是亞麻布料。普通中產(chǎn)階級男士穿成這樣。

So when did jeans become trendy?

那么牛仔褲什么時候開始流行的呢?

Well according to one website, it was a group of factors.

一個網(wǎng)站給出了幾點原因。

1. The expiration of a patent held by Levi’s in 1908 led to an influx of imitation jeans flooding the market.

1. 1908年李維斯專利到期導致高仿牛仔褲大量涌入市場。

2. The romanticization of the “cowboy lifestyle” made jeans popular.

2.“牛仔生活方式”的浪漫化使牛仔褲流行起來。

3. A third thing that helped denim jeans become popular, particularly overseas, was their popularity with servicemen in the 1940s and 1950s, who often liked to wear them when they were off duty.

3. 牛仔褲流行起來(尤其是在海外)的第三個原因,就是20世紀四五十年代牛仔褲在技工中廣受歡迎,他們不上班時也經(jīng)常喜歡穿。

4. And finally, the fourth thing that made jeans popular with the younger generation was the release of films like Rebel Without a Cause and The Wild One, in which the protagonists wore jeans as a way of rebelling against societal expectations. In the 1980s, interest in jeans went nuclear with the release of a series of sexually charged, strong armed ads.

4. 最后,第四個原因,牛仔褲受到年輕人歡迎的原因,是電影《無因的叛逆》和《飛車黨》的上映,影片的主角都穿牛仔褲,以顯示對社會期望的反抗。到了80年代,隨著一系列充斥著色情和暴力的廣告的播出,人們穿牛仔褲的熱情空前高漲。

Busyness.

忙碌。

Or rather, lack of leisure.

更準確地說,缺少閑暇時間。

Leisure in the past was, in a way, a symbol of status. Only the well-to-do could afford to loiter about, and not be busy all the time.

從某種意義上說,在過去,閑暇是地位的象征,只有富裕人家才有資格消磨時間,而且從來不忙。

But now, being busy is what’s classy.

但現(xiàn)在忙碌才是正道。

From an online story on Why you feel busy all the time (when you’re actually not):

下面是網(wǎng)上的一則故事,講的是為什么根本不忙的時候你還是總感覺自己很忙:

Historically, the ultimate symbol of wealth, achievement and social superiority was the freedom not to work: the true badge of honour … was leisure. Now, it’s busyness that has become the indicator of high status. “The best-off in our society are often very busy, and have to be,” says Gershuny. “You ask me, am I busy, and I tell you: ‘Yes, of course I’m busy – because I’m an important person!’”

從歷史的角度來說,財富、成就和社會優(yōu)越感的終極象征就是不用工作的自由:榮譽的真正象征是…閑暇。現(xiàn)在繁忙卻變成了社會地位高的標桿。Gershuny說:“社會上最優(yōu)越的人通常很忙,而且必須得忙。你要是問我忙不忙,我會告訴你‘對,我當然忙,因為我是重要人物!’”

哪些100年前很挫的東西現(xiàn)在很潮.jpg

Being busy is cool. A busier person is assumed to be more important.

忙很好,越忙說明你越重要。

In one study on why busyness is considered impressive published in Harvard Business Review, the authors deduce the change in perception to be due to changes in economy.

《哈佛商業(yè)評論》發(fā)表了一項關(guān)于“忙碌為什么令人欽佩”的研究,研究者得出了一個結(jié)論:人們看法的變化源于經(jīng)濟的發(fā)展。

So, ya even though we complain about it most of the time, being busy has become classy.

所以,年輕人,即使我們經(jīng)常抱怨,但忙碌確實備受推崇。
 


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