2016年12月大學(xué)英語六級翻譯練習(xí)：名人廣告效應(yīng)

　　廣告的基本功能即傳達(dá)信息。如果想告訴某人某件事，你必須引起他的興趣和注意，這是人際交往、大眾傳播(masscommunication)中的一個(gè)真理。將觀眾的注意力吸引過來，廣告才能實(shí)現(xiàn)說服他們相信某個(gè)觀點(diǎn)的功能。因?yàn)槊说闹龋藦V告能輕松地把觀眾的注意力雜亂的環(huán)境中吸引過來，讓產(chǎn)品和廣告成為大眾關(guān)注的中心。本來大家并不了解的一個(gè)品牌，因?yàn)槊说年P(guān)系隨即受到 重視，在繁雜的信息中脫穎而出，快速提升產(chǎn)品的知名度。

　　參考譯文：

　　The basic function of advertisements is to convey information. If you want to tell somebody something, you have to stimulate his interest and attention. This is the truth in interpersonal communication and mass communication. Only by drawing audiences'attention can an advertisement convince them to believe a certain idea. Thanks to the popularity of celebrities, advertisements endorsed by celebrities can easily draw people's attention away from complex environment, thus making the products and the advertisements be the focus of the public. Because of the celebrities, an originally unknown brand will immediately be taken seriously and stand out among a clutter of information, and the popularity of the product will be enhanced in a short time.

　　1.傳達(dá)信息:可以使用詞組convey information來表達(dá)。

　　2.引起他的興趣和注意:可譯為to stimulate one'sinterest and attention,也可譯為to arouse hisinterests and to draw his attention。

　　3.雜亂的環(huán)境:是指當(dāng)代社會存在許多讓人分散注意力的事物，往往讓人眼花繚亂。文中譯為complexenvironment，或可譯為distractive circumstances。

　　4.在繁雜的信息中脫穎而出:可譯為stand out among a clutter of information。

　　5.提升知名度:可用被動(dòng)語態(tài)譯為the popularity of the product will be enhanced。