Business-to-consumer online shopping platforms are growing in number and selling an increasingly large variety of products in China. Meanwhile, online group purchase has quickly become a bright spot in China's online retail market, which nurtures a group of online shoppers and speeds up the development of online market in China. Ordinary shopping websites carry all kinds of products, attracting many consumers to look for different types of products and facilitating one-stop consumption. Some consumers like to browse through the websites now and then to keep track of the current trends, just like window-shopping at department stores.
在中國，商對客（business-to-consumer）網(wǎng)上購物平臺的數(shù)量在日益增加，銷售產(chǎn)品的可選種類也日益豐富。與此同時，在中國網(wǎng)絡(luò)零售市場，網(wǎng)絡(luò)團購已經(jīng)迅速成為一個亮點。網(wǎng)購培養(yǎng)了一批網(wǎng)上購物者，加速了中國網(wǎng)絡(luò)市場的發(fā)展。一般的購物網(wǎng)站都銷售各種類型的產(chǎn)品，吸引著眾多消費者來網(wǎng)站尋找不同類型的產(chǎn)品，促進一站式消費（one-stop consumption）。一些消費者喜歡時不時地瀏覽網(wǎng)站，跟進當(dāng)前的流行趨勢，就像逛百貨商店一樣。
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