英語播客初級版 第272期(外教講解):推遲回答問題
Mr. Ford: Now, as we have already discussed there is a huge untapped market out there both in Asia, in other developing markets, and in the more mature markets for us to push into. Now of course, this represents an enormous challenge with enormous rewards for the winners, but for any new product we need a great marketing message and marketing campaign
Mr. Ford: It needs to be directed and focused at our target consumer, and needs to be pitched at exactly the right level. The question we must first address is of course, who is our target consumer and secondly what do they expect from the next generation Alpha lap-top?
Mr. Ford:Let’s first of all tackle the first question. Our target consumer for the x420 is the middle class, white collar worker with an above average income. However, as we mentioned before the total number of computer owners is expanding rapidly and we need to broaden our audience for this product.
Mr. Ford:For example, the x420 is also ideally suited to the younger student sector,who might use laptops both for study and gaming. There is no doubt that.
Audience Member:Mr. Ford, if I could just interrupt a moment. You say that the computer is suitable for students, but don’t you think the price of the x420 is just too much for most students?
Mr Ford:Well, that’s a fair point. If you don’t mind I’d like to tackle your question a little bit later in the Q and A section. Is that okay?
Audience Member: Yes,sure.
Mr Ford:Okay, so as I was saying we have an exciting campaign planned for the x420. Firstly, we will have a nationwide television campaign, as well as advertising on radio and also in many computer publications. We also intend to…
Audience Member: I’m sorry to stop you Mr. Ford, but do you really think that a television campaign is cost effective. I mean, how much is that going to cost?
Mr Ford: Well I don’t have the figures to hand, but I’d be happy to discuss those figures with you after the presentation. Okay let me just go on to talk a little more about the exciting campaign we have in store.
untapped a.未開發(fā)的
developing market 發(fā)展中的市場
mature markets 成熟的市場
marketing message營銷信息
tackle v.處理
white collar 白領(lǐng)
Q and A 問答
Mr. Ford: 正如我們先前討論的那樣，在亞洲和其他發(fā)展中的市場還有巨大的市場潛力，在相對成熟的市場我們也能進(jìn)軍。當(dāng)然，這意味著獲勝者要遇到更大的挑戰(zhàn)，同時也會有巨大的匯報，但是對于任何一種新產(chǎn)品，我們都需要市場營銷信息和銷售團隊。
Mr. Ford: 需要訂位和關(guān)注我們的目標(biāo)顧客，還需要把握好顧客的需求層次。我們必須提出的問題：誰是我們的目標(biāo)客戶?顧客希望下一代Alpha筆記本是什么樣的?
Mr. Ford: 我們先來處理第一個問題，x420面對的消費群體是中層階級，平均工資較高的白領(lǐng)。但是，我們提到過使用計算機的人數(shù)在飛速上升，我們需要拓展產(chǎn)品的消費群體。
Mr. Ford: 比如，x420也適合于學(xué)生群體，他們用筆記本來學(xué)習(xí)和完游戲，那是毫無疑問的。
Mr. Ford: Ford先生，能打斷你一下嗎?你說筆記本也適于學(xué)生，但是你不認(rèn)為x420的價格對大多數(shù)學(xué)生來說太高了嗎?
Audience Member: 問得好。如果你不介意，我想在稍后的“問答環(huán)節(jié)”回答你的問題。好嗎?
Mr. Ford: 當(dāng)然可以。
Audience Member: 我剛才說我們有銷售x420的團隊。首先，我們有全國電視團隊，以及廣播和許多計算機出版物中的廣告。我們還打算……
Mr. Ford: 很抱歉打斷你，但是你不認(rèn)為電視團隊的花費很高嗎?我的意思是，那要花多少錢?
Mr Ford: 我手上沒有數(shù)字，但是我愿意在講話后和討論這些數(shù)字。我們來談下商店中的銷售團隊。
Mr. Ford: It needs to be directed and focused at our target consumer, and needs to be pitched at exactly the right level. The question we must first address is of course, who is our target consumer and secondly what do they expect from the next generation Alpha lap-top?
Mr. Ford:Let’s first of all tackle the first question. Our target consumer for the x420 is the middle class, white collar worker with an above average income. However, as we mentioned before the total number of computer owners is expanding rapidly and we need to broaden our audience for this product.
Mr. Ford:For example, the x420 is also ideally suited to the younger student sector,who might use laptops both for study and gaming. There is no doubt that.
Audience Member:Mr. Ford, if I could just interrupt a moment. You say that the computer is suitable for students, but don’t you think the price of the x420 is just too much for most students?
Mr Ford:Well, that’s a fair point. If you don’t mind I’d like to tackle your question a little bit later in the Q and A section. Is that okay?
Audience Member: Yes,sure.
Mr Ford:Okay, so as I was saying we have an exciting campaign planned for the x420. Firstly, we will have a nationwide television campaign, as well as advertising on radio and also in many computer publications. We also intend to…
Audience Member: I’m sorry to stop you Mr. Ford, but do you really think that a television campaign is cost effective. I mean, how much is that going to cost?
Mr Ford: Well I don’t have the figures to hand, but I’d be happy to discuss those figures with you after the presentation. Okay let me just go on to talk a little more about the exciting campaign we have in store.
untapped a.未開發(fā)的
developing market 發(fā)展中的市場
mature markets 成熟的市場
marketing message營銷信息
tackle v.處理
white collar 白領(lǐng)
Q and A 問答
Mr. Ford: 正如我們先前討論的那樣，在亞洲和其他發(fā)展中的市場還有巨大的市場潛力，在相對成熟的市場我們也能進(jìn)軍。當(dāng)然，這意味著獲勝者要遇到更大的挑戰(zhàn)，同時也會有巨大的匯報，但是對于任何一種新產(chǎn)品，我們都需要市場營銷信息和銷售團隊。
Mr. Ford: 需要訂位和關(guān)注我們的目標(biāo)顧客，還需要把握好顧客的需求層次。我們必須提出的問題：誰是我們的目標(biāo)客戶?顧客希望下一代Alpha筆記本是什么樣的?
Mr. Ford: 我們先來處理第一個問題，x420面對的消費群體是中層階級，平均工資較高的白領(lǐng)。但是，我們提到過使用計算機的人數(shù)在飛速上升，我們需要拓展產(chǎn)品的消費群體。
Mr. Ford: 比如，x420也適合于學(xué)生群體，他們用筆記本來學(xué)習(xí)和完游戲，那是毫無疑問的。
Mr. Ford: Ford先生，能打斷你一下嗎?你說筆記本也適于學(xué)生，但是你不認(rèn)為x420的價格對大多數(shù)學(xué)生來說太高了嗎?
Audience Member: 問得好。如果你不介意，我想在稍后的“問答環(huán)節(jié)”回答你的問題。好嗎?
Mr. Ford: 當(dāng)然可以。
Audience Member: 我剛才說我們有銷售x420的團隊。首先，我們有全國電視團隊，以及廣播和許多計算機出版物中的廣告。我們還打算……
Mr. Ford: 很抱歉打斷你，但是你不認(rèn)為電視團隊的花費很高嗎?我的意思是，那要花多少錢?
Mr Ford: 我手上沒有數(shù)字，但是我愿意在講話后和討論這些數(shù)字。我們來談下商店中的銷售團隊。
