留學(xué)文書寫作范例－國(guó)際市場(chǎng)營(yíng)銷（個(gè)人陳述）

    Upon completing my undergraduate program, with the support of my friends and family members, I launched my own XX Trade Company that deals in medical equipment and provides hospital management consulting service. In doing this, I became one of the few Chinese graduates who established their own business. My business impulse originated from two sources. The first is my participation in the XX for University Students in which my team won Excellence Award (my responsibility was to formulate marketing plans for our “Optimum” Company and to conduct market surveys). Another is my internship as a senior student at an e-commerce company during which I planned and organized market investigations in preparation for the marketing of the company’s latest product—Hospital Management Information System. I saw myself as possessing necessary business management skills and marketing potential.

    Managing my own company, making real business plans and designing real marketing strategies, all those have allowed me to apply my knowledge and to tap my business potential. In making this bold move, I wish to develop a clear understanding of what I am good at and to chart the course of my future career development. My present application for a Master’s program at your esteemed university is motivated by my need to receive further academic input that will enable me to develop my company into a major enterprise.

    According to modern management theories, successful enterprises must be highly customer-oriented and marketing is no longer the job of a particular functional department of an enterprise. As a developing country with a planned economy for many decades, China lacks a well-developed science of management and marketing, and the current marketing practices are far from mature as marketing as a standard academic discipline is only of recent origin. Yet this may prove a blessing in disguise for me as I am located at the crucial point of China’s development in marketing theory and practice and I will enjoy greater chances of success. In my proposed degree program, I would like to focus on the marketing of Hi-tech products and on the marketing of multinational companies under cultural pluralism. The relationship between marketing and cultural pluralism has long been my major research concern and during my study in XX I have already paid special attention to the impact of cultural differences between East and West on marketing. In my future studies, I will be exposed a greater cultural diversity, which I believe will further facilitate my study and research. It is an art to deal with the subtle relationship between culture and marketing and I need to gain more understanding and experience in this regard.

    Young as I am, I am fully aware of the transitory nature of life and all that I can do is to race against time to maximize knowledge and expertise and to enrich the value of my life within the limited span of my life. Through my future study, I wish to develop myself into a marketing specialist. This is an objective, and I am in possession of the necessary foundation, academic and professional, and the potential for realizing this objective.