YouTube上發(fā)起的植樹活動，在不到一周的時間里籌集了800多萬美元

YouTube上發(fā)起的植樹活動，在不到一周的時間里籌集了800多萬美元

When the YouTube star Jimmy Donaldson ?- aka MrBeast ?- hit 20 million subscribers on YouTube in May, a fan suggested there was something he could do to commemorate the milestone and "single handedly save Earth" at the same time.

今年5月，當(dāng)YouTube明星吉米•唐納森（Jimmy Donaldson）在YouTube上的點擊率達到2000萬時，一位粉絲建議，他可以做點什么來紀(jì)念這一里程碑，同時“單槍匹馬拯救地球”。

"Petition for MrBeast to plant 20 million trees for 20 million subscribers special," a Lisa Simpson presentation meme posted to Reddit read.

麗莎·辛普森在紅迪網(wǎng)上發(fā)布了一張名為“為2000萬訂閱者特別申請種植2000萬棵樹的請愿書”。

Donaldson took notice, then connected with fellow YouTuber and former NASA engineer Mark Rober to come up with a plan to complete the challenge, Reed Duchscher, Donaldson's manager and the president of the talent-management firm Night Media, said.

唐納森的經(jīng)理、人才管理公司Night Media的總統(tǒng)員工里德·杜徹爾(Reed Duchscher)說，唐納森注意到了這一點，然后與youtube的同事、前NASA工程師馬克·羅柏(Mark Rober)聯(lián)系，提出了完成挑戰(zhàn)的計劃。

"They wouldn't let it go," Donaldson said in a statement. "All my video comments were about trees!"

“他們不會放棄，”唐納森在一份聲明中說。“我所有的視頻評論都是關(guān)于樹的!”

Rober thought to enlist the help of the nonprofit conservation organisation Arbor Day Foundation, and five months later, the partnership known as #TeamTrees has grown to include "basically every digital creator you can think of," according to Duchscher.

Rober想要尋求非營利性保護組織植樹節(jié)基金會的幫助，五個月后，這個名為#TeamTrees的合作伙伴關(guān)系已經(jīng)發(fā)展到包括“幾乎所有你能想到的數(shù)字創(chuàng)造者”，Duchscher說。

The Arbor Day Foundation will use its international partnership network to plant 20 million trees in a year

植樹節(jié)基金會將利用其國際合作網(wǎng)絡(luò)，每年種植2000萬棵樹

Each dollar donated – over US$8 million since its official launch on Friday, including a US$1 million contribution from Elon Musk – funds the planting of one tree around the world, a process facilitated by the Arbor Day Foundation as part of its reforestation program.

自上周五正式啟動以來，每一美元的捐款都超過了800萬美元，其中包括埃隆·馬斯克(Elon Musk)的100萬美元捐款。這筆捐款將資助在世界各地種植一棵樹，這一過程是由植樹節(jié)基金會(Arbor Day Foundation)推動的，是其再造林計劃的一部分。

"It's right up our alley," Arbor Day Foundation Vice President Woody Nelson told Business Insider. "We work with partners around the globe and try to align those funds with projects that really need help."

“這正合我們的口味，”植樹節(jié)基金會副總裁伍迪·納爾遜告訴商業(yè)內(nèi)幕網(wǎng)。“我們與全球各地的合作伙伴合作，努力將這些資金與真正需要幫助的項目結(jié)合起來。”

Local partner organisations, as well as those from as far as South America, Europe, and Australia, submit proposals to the foundation outlining their plans for planting. The foundation selects the ones with the greatest need to receive donations, Nelson said.

當(dāng)?shù)氐暮献鹘M織，以及遠(yuǎn)至南美、歐洲和澳大利亞的組織，向基金會提交提案，概述他們的種植計劃。納爾遜說，基金會挑選最需要接受捐贈的人。

Fundraising will continue through December, then the first of the trees will be planted in January, starting in warmer climates like Florida and Texas, Nelson said, and eventually reach every continent except Antarctica. Not all the trees will survive, but the Arbor Day Foundation predicts only a 3 percent mortality rate.

納爾遜說，募捐活動將持續(xù)到12月，然后第一棵圣誕樹將于明年1月開始種植，從佛羅里達州和得克薩斯州等氣候溫暖的地區(qū)開始，最后將推廣到除南極洲以外的所有大洲。并不是所有的樹都能存活下來，但是植樹節(jié)基金會預(yù)測只有3%的樹木會死亡。

The foundation usually racks up big donations from other large organisations, but Nelson said working with the YouTube community means #TeamTrees is generating small contributions from a massive audience.

該基金會通常會從其他大型組織獲得大筆捐款，但納爾遜表示，與YouTube社區(qū)合作意味著#TeamTrees正從大量觀眾那里獲得小額捐款。

"This is by far the fastest climb to $US8 million in individual, single donations that the Arbor Day Foundation has ever seen," Nelson said.

納爾遜說：“這是迄今為止，植樹節(jié)基金會所見過的個人、單項捐款額攀升至800萬美元的最快速度。”