谷歌將對政治廣告購買者進行身份認證

Google said in a blog post that it would do a better job of verifying the identity of political ad buyers in the U.S. by requiring a government-issued ID and other key information.

近日，谷歌在一篇博文中表示，該公司將通過要求政府發(fā)放的身份證和其他關鍵信息，更好地核實美國政治廣告買家的身份。

Google will also require ad buyers to disclose who is paying for the ad.

此外，谷歌方面還將要求廣告買主說明是誰為廣告付的費。

Google executive Kent Walker repeated a pledge he made in November to create a library of such ads that will be searchable by anyone. The goal is to have this ready this summer.

谷歌高管肯特·沃克重申了他在去年11月做出的承諾，即創(chuàng)建一個可供任何人搜索的此類廣告庫。其目標是今年夏天做好準備。

Google's blog post comes short of declaring support for the Honest Ads Act, a bill that would impose disclosure requirements on online ads, similar to what's required for television and other media.

谷歌的這篇博文并沒有宣布支持《誠實廣告法案》，該法案將對在線廣告強行實施公開化的要求，這與對電視和其他媒體的要求類似。

Facebook and Twitter support that bill.

臉書和推特則支持該法案。

Google didn't immediately provide details on how the ID verification would work for online ad buys.

谷歌方面并沒有立即提供有關身份驗證將如何在網上廣告購買過程中實施的細節(jié)。