中國共享單車“橙黃大戰(zhàn)”將在倫敦上演

China’s top bike-sharing companies are taking their rivalry to London after local supplier Ofo revealed plans to roll out a smart bike service this week in the UK to compete with rival Mobike.

中國頂級共享單車公司正將“戰(zhàn)火”引向倫敦，ofo透露計劃本周在倫敦推出智能單車服務(wù)，與摩拜單車(Mobike)競爭。

Ofo will launch its yellow bikes in the east London borough of Hackney on Thursday, only months after its orange-rimmed rival Mobike launched in west London.

9月7日，ofo將在倫敦東部的哈克尼區(qū)(Hackney)推出它的小黃車，數(shù)月前，橙色車輪的摩拜單車在倫敦西部亮相。

Ofo and Mobike have been going head-to-head in China’s major cities, where their rapid expansion has led to pavement clutter and junkyards of disused bicycles — as well as recent government curbs on the companies.

ofo和摩拜一直在中國各大城市激烈競爭，它們的迅速擴張導致這些城市的人行道雜亂無章，廢棄的自行車堆積如山——導致政府最近出臺了對共享單車企業(yè)的限制。

In London, the two companies will compete with an existing cycle scheme sponsored by Santander in which bikes must be docked at stations — unlike the Chinese smart bikes, which can be left anywhere and are unlocked via a smartphone app.

在倫敦，這兩家公司將與一個由桑坦德銀行(Santander)贊助的現(xiàn)有的共享自行車方案競爭，該方案規(guī)定必須將自行車停放在停車站——中資的智能單車則不同，它們可以停在任何地方，并通過一款智能手機app解鎖。

“The Santander bikes . . . have not expanded as far as we would have liked. We are therefore really excited about Ofo’s potential to make cycling available to all,” said Hackney councillor Feryal Demirci.

“桑坦德自行車……還沒有像我們所期望的那樣普及。因此我們對ofo讓所有人都能騎上自行車的潛力倍感興奮，”哈克尼地方議會議員菲瑞亞•狄梅西(Feryal Demirci)說。

Analysts say the international expansion of Ofo and Mobike is in part a reflection of excess capacity, as new curbs have limited the number of bikes the companies can place in Chinese cities.

分析師們稱，ofo和摩拜向海外擴張在一定程度上是運能過剩的反映，因為新出臺的一些規(guī)定對這些企業(yè)可在中國城市投放共享單車的數(shù)量做出了限制。

“The over-deployment of shared bikes has disturbed public order and affected traffic safety,” said the local government of Wuhan, a city in central China, after it became the seventh city to issue curbs on shared bikes on Monday.

“共享單車無序投放，擾亂了城市公共秩序，影響了交通安全，”武漢市政府稱，武漢是中國中部的一座城市，9月4日武漢成為中國第七個對共享單車出臺限制規(guī)定的城市。

By the end of July, 70 bike-sharing companies had put a total of 16m new bikes in China, according to the Ministry of Transport. Most of those groups had sprung up only in the past year as China’s bike-sharing boom took off.

據(jù)中國交通部(Ministry of Transport)稱，截至今年7月，70家共享單車公司已在中國投放了共計1600萬輛新自行車。這些企業(yè)中的大多數(shù)都是隨著中國共享單車的繁榮在過去一年出現(xiàn)的。

“China’s market for bike sharing is saturated,” said Zhang Yi, chief executive of iMedia, a Guangzhou-based internet consulting company.

“中國的共享單車市場已經(jīng)飽和，”廣州互聯(lián)網(wǎng)咨詢公司艾媒咨詢(iiMedia)首席執(zhí)行官張毅說。

“The ban is forcing companies like Ofo and Mobike to go to foreign densely populated cities,” he added.

“禁令正迫使像ofo和摩拜這樣的公司去海外人口密集的城市發(fā)展，”他補充道。

Seven major cities, including Shanghai and Guangzhou, have told bike-sharing companies to stop placing more bikes on their streets, meaning that a often used tactic of overwhelming others in volume has needed to stop.

包括上海和廣州在內(nèi)的七個主要城市，已經(jīng)告知各共享單車公司停止在其街道投放更多自行車，這意味著各家企業(yè)需要停止使用以往那種“鋪量式”競爭策略。

“Globally speaking, the bike-sharing industry is still in its early stage, so entering the global market is a must for the two companies,” said Xue Yu, an analyst at IDC. “It is also possible that the two will speed up its international expansion in a bid to soak up their excess capacity.”

“從全球范圍來看，共享單車產(chǎn)業(yè)仍處于早期發(fā)展階段，因此進入全球市場是兩家公司的必然選擇。”IDC的分析師薛宇表示。“這兩家公司也可能會加速海外拓展，爭取消化掉過剩的運能。”

Ofo has so far entered eight countries outside China — Singapore, the UK, the US, Khazakstan, Malaysia, Thailand, Austria and Japan. The company — named because “ofo” looks like a cyclist from the side — says it aims to deploy 20m bikes in 20 countries worldwide by the end of the year.

ofo迄今已進入海外8個國家——新加坡、英國、美國、哈薩克斯坦、馬來西亞、泰國、奧地利以及日本。這家公司——以此命名是因為“ofo”就像一個從側(cè)面看的騎自行車的人——稱其目標是在今年底之前在全球20個國家投放2000萬輛共享單車。