中國(guó)共享單車“橙黃大戰(zhàn)”將在倫敦上演
中國(guó)頂級(jí)共享單車公司正將“戰(zhàn)火”引向倫敦，ofo透露計(jì)劃本周在倫敦推出智能單車服務(wù)，與摩拜單車(Mobike)競(jìng)爭(zhēng)。
Ofo will launch its yellow bikes in the east London borough of Hackney on Thursday, only months after its orange-rimmed rival Mobike launched in west London.
9月7日，ofo將在倫敦東部的哈克尼區(qū)(Hackney)推出它的小黃車，數(shù)月前，橙色車輪的摩拜單車在倫敦西部亮相。
Ofo and Mobike have been going head-to-head in China’s major cities, where their rapid expansion has led to pavement clutter and junkyards of disused bicycles — as well as recent government curbs on the companies.
ofo和摩拜一直在中國(guó)各大城市激烈競(jìng)爭(zhēng)，它們的迅速擴(kuò)張導(dǎo)致這些城市的人行道雜亂無章，廢棄的自行車堆積如山——導(dǎo)致政府最近出臺(tái)了對(duì)共享單車企業(yè)的限制。
In London, the two companies will compete with an existing cycle scheme sponsored by Santander in which bikes must be docked at stations — unlike the Chinese smart bikes, which can be left anywhere and are unlocked via a smartphone app.
在倫敦，這兩家公司將與一個(gè)由桑坦德銀行(Santander)贊助的現(xiàn)有的共享自行車方案競(jìng)爭(zhēng)，該方案規(guī)定必須將自行車停放在停車站——中資的智能單車則不同，它們可以停在任何地方，并通過一款智能手機(jī)app解鎖。
“The Santander bikes . . . have not expanded as far as we would have liked. We are therefore really excited about Ofo’s potential to make cycling available to all,” said Hackney councillor Feryal Demirci.
“桑坦德自行車……還沒有像我們所期望的那樣普及。因此我們對(duì)ofo讓所有人都能騎上自行車的潛力倍感興奮，”哈克尼地方議會(huì)議員菲瑞亞•狄梅西(Feryal Demirci)說。
Analysts say the international expansion of Ofo and Mobike is in part a reflection of excess capacity, as new curbs have limited the number of bikes the companies can place in Chinese cities.
分析師們稱，ofo和摩拜向海外擴(kuò)張?jiān)谝欢ǔ潭壬鲜沁\(yùn)能過剩的反映，因?yàn)樾鲁雠_(tái)的一些規(guī)定對(duì)這些企業(yè)可在中國(guó)城市投放共享單車的數(shù)量做出了限制。
“The over-deployment of shared bikes has disturbed public order and affected traffic safety,” said the local government of Wuhan, a city in central China, after it became the seventh city to issue curbs on shared bikes on Monday.
“共享單車無序投放，擾亂了城市公共秩序，影響了交通安全，”武漢市政府稱，武漢是中國(guó)中部的一座城市，9月4日武漢成為中國(guó)第七個(gè)對(duì)共享單車出臺(tái)限制規(guī)定的城市。
By the end of July, 70 bike-sharing companies had put a total of 16m new bikes in China, according to the Ministry of Transport. Most of those groups had sprung up only in the past year as China’s bike-sharing boom took off.
據(jù)中國(guó)交通部(Ministry of Transport)稱，截至今年7月，70家共享單車公司已在中國(guó)投放了共計(jì)1600萬輛新自行車。這些企業(yè)中的大多數(shù)都是隨著中國(guó)共享單車的繁榮在過去一年出現(xiàn)的。
“China’s market for bike sharing is saturated,” said Zhang Yi, chief executive of iMedia, a Guangzhou-based internet consulting company.
“中國(guó)的共享單車市場(chǎng)已經(jīng)飽和，”廣州互聯(lián)網(wǎng)咨詢公司艾媒咨詢(iiMedia)首席執(zhí)行官?gòu)堃阏f。
“The ban is forcing companies like Ofo and Mobike to go to foreign densely populated cities,” he added.
“禁令正迫使像ofo和摩拜這樣的公司去海外人口密集的城市發(fā)展，”他補(bǔ)充道。
Seven major cities, including Shanghai and Guangzhou, have told bike-sharing companies to stop placing more bikes on their streets, meaning that a often used tactic of overwhelming others in volume has needed to stop.
包括上海和廣州在內(nèi)的七個(gè)主要城市，已經(jīng)告知各共享單車公司停止在其街道投放更多自行車，這意味著各家企業(yè)需要停止使用以往那種“鋪量式”競(jìng)爭(zhēng)策略。
“Globally speaking, the bike-sharing industry is still in its early stage, so entering the global market is a must for the two companies,” said Xue Yu, an analyst at IDC. “It is also possible that the two will speed up its international expansion in a bid to soak up their excess capacity.”
“從全球范圍來看，共享單車產(chǎn)業(yè)仍處于早期發(fā)展階段，因此進(jìn)入全球市場(chǎng)是兩家公司的必然選擇。”IDC的分析師薛宇表示。“這兩家公司也可能會(huì)加速海外拓展，爭(zhēng)取消化掉過剩的運(yùn)能。”
Ofo has so far entered eight countries outside China — Singapore, the UK, the US, Khazakstan, Malaysia, Thailand, Austria and Japan. The company — named because “ofo” looks like a cyclist from the side — says it aims to deploy 20m bikes in 20 countries worldwide by the end of the year.
ofo迄今已進(jìn)入海外8個(gè)國(guó)家——新加坡、英國(guó)、美國(guó)、哈薩克斯坦、馬來西亞、泰國(guó)、奧地利以及日本。這家公司——以此命名是因?yàn)?ldquo;ofo”就像一個(gè)從側(cè)面看的騎自行車的人——稱其目標(biāo)是在今年底之前在全球20個(gè)國(guó)家投放2000萬輛共享單車。
