調(diào)查報告顯示:中國電子支付最為普及

　　China has the highest adoption rate in the world fortechnology-enabled payment systems, according toa report released on Wednesday. The report, fromthe market research firm Nielsen, is based on asurvey of 13,000 respondents in 26 countries.

　　根據(jù)上周三發(fā)布的一項報告顯示，電子支付系統(tǒng)在中國的普及率為全球最高。該報告是由市場調(diào)研公司尼爾森發(fā)布的，基于對26個國家1.3萬名受訪者的調(diào)查。

　　The survey showed that 86 percent of Chineserespondents said they paid for online purchasesduring the past six months via digital paymentsystems compared with a global average of just 43 percent.

　　該調(diào)查結果顯示，86%的中國受訪者表示曾在過去6個月內(nèi)通過電子支付系統(tǒng)為在線購物付款，而全球平均比例僅為43%。

　　"Chinese consumers have more payment choices for products and services than ever whiledigital payments will continue to win over more Chinese consumers due to its convenientnature," said Kiki Fan, managing director of Nielsen China.

　　尼爾森中國區(qū)總經(jīng)理范奕瑾表示：“中國消費者在產(chǎn)品和服務上有更多的付款選擇，而數(shù)字支付以其方便的性質(zhì)將會繼續(xù)贏得更多中國消費者的青睞。”

　　The increasingly popular payment method is part of the rapidly evolving purchasing behaviorof Chinese consumers. About 98 percent of the respondents in China, the world's largest e-commerce market, said they had made purchases online.

　　這種日益流行的支付方式是快速發(fā)展的中國消費者購買行為的一部分。來自世界最大電子商務市場中國的98%的受訪者表示，他們已經(jīng)選擇在網(wǎng)上購物了。

　　The majority of them still make online purchases via computers, but the number of those whouse mobile devices to make purchases is growing fast and is significantly higher than theaverage in other surveyed countries.

　　他們中的大多數(shù)人仍然選擇通過電腦在網(wǎng)上購物，但是使用移動設備購物的人數(shù)正在快速增長，并且比其他接受調(diào)查的國家的平均值要高出不少。

　　At 71 percent, food-related businesses topped the list of purchases made via smartphoneswhile event ticket purchases stood at 51 percent.

　　中國受訪者通過智能手機進行食品類消費的比例最高，為71%，而在線購票的比例為51%。

　　The rising use of digital payments has attracted numerous players to the Chinese market.

　　使用數(shù)字支付的人數(shù)不斷增加，也吸引了眾多企業(yè)來到中國市場。

　　Apple Inc launched its contactless payment system Apple Pay in the Chinese mainland lastmonth. It allows users of the iPhone 6 or more advanced versions, certain iPads and AppleWatches to pay by their devices in bricks-and-mortar stores.

　　蘋果公司于上個月正式在中國大陸推出了它的非接觸式支付系統(tǒng)- Apple Pay。Apple Pay要求用戶須持有iphone 6及更先進的系列產(chǎn)品，特定的iPad和Apple Watch系列，來用他們的設備在實體店支付。

　　Apple's rival Samsung Electronics Co Ltd is expected to bring its own mobile payment serviceto China in mid-March.

　　而在三月中旬，蘋果的競爭對手三星科技公司也有望帶來他們的移動支付系統(tǒng)--Samsung Pay。

　　China's Internet giants Alibaba Group Holding Ltd and Tencent Holdings Ltd have already takenabout 90 percent of the mobile payment market, but industry observers said the competitionis just about to start.

　　目前，中國的互聯(lián)網(wǎng)巨頭阿里巴巴和騰訊已經(jīng)占據(jù)了移動支付90%的市場份額，但是相關產(chǎn)業(yè)觀察員卻表示，競爭才剛剛開始!