介紹自己和公司——介紹你的公司 Describing Your Company

介紹你的公司　Describing Your Company

介紹公司就是要讓聽者對公司形象有清晰全面的認(rèn)識(shí)，對公司的組織、產(chǎn)品和服務(wù)（organization, products and services）做全面的介紹。面面俱到是不可能的，簡短并突出重點(diǎn)就行了。

介紹過程中客戶可能問到的問題。

☉Tell me a little bit about the products you offer.

再告訴我一些有關(guān)你們所提供的產(chǎn)品的情況。

☉What services are available?

提供哪些服務(wù)？

☉What are the payment options?

支付的選擇有哪些？

☉How can your company help me?

你們公司怎么幫助我？

☉Who makes the decisions in your company?Who are the department heads and what do they do?

你們公司是誰說了算？部門領(lǐng)導(dǎo)都有誰？他們都做些什么？

☉What can I do to learn more?

我怎么才能有更多的了解？

了解信息

首先你要做到對公司的服務(wù)和產(chǎn)品了如指掌。產(chǎn)品包括性能、用途、價(jià)格和有效期等細(xì)節(jié)。服務(wù)包括種類、費(fèi)用、付款方式、質(zhì)量保證和聯(lián)系方式等?？梢灾鲃?dòng)介紹，也可以根據(jù)對方的問題有針對性地回答。

☉We are China’s leading manufacture of electronic components.We supply computer parts for many international brands, including Dell, IBM, Haier and Lenovo.

我們是中國電子零部件生產(chǎn)的領(lǐng)軍企業(yè)。我們?yōu)樵S多的國際品牌提供電腦零部件，如戴爾、IBM、海爾和聯(lián)想等。

☉Our customers can expect a full-service solution.We do not only help you evaluate your company needs, but also help you design a custom-built improvement plan.

我們的客戶可以得到全面的服務(wù)方案。我們不僅幫助您評估您的企業(yè)所需，而且也可以幫您量身定做完善規(guī)劃。

☉We can help you in the development of your products, and the implementation of your services.

我們可以幫助您發(fā)展您的產(chǎn)品、完善您的服務(wù)。

☉Here is our current company catalog.You’ll find we offer more than three thousand different product specifications.

這里有我們最新的產(chǎn)品目錄。您會(huì)發(fā)現(xiàn)我們可以提供3000多種規(guī)格的產(chǎn)品。

有針對性

如果人們著眼于產(chǎn)品壽命（longevity），你就多介紹一些產(chǎn)品的可靠性和持久性（consistency and durability）；如果你的服務(wù)特點(diǎn)是便利，那就多介紹些經(jīng)濟(jì)實(shí)惠、維修簡單（minimal upkeep）等特點(diǎn)；如果你的產(chǎn)品特點(diǎn)是時(shí)尚，那就應(yīng)該多多鼓吹迎合潮流、與時(shí)俱進(jìn)?？傊?，要根據(jù)對方心理有目的地介紹。

☉The strength of our products is their economy.The quality is very high while the cost remains low. We offer the best value on the market.

我們產(chǎn)品的優(yōu)勢主要體現(xiàn)在它的物美價(jià)廉上。我們的價(jià)格是市場上最具競爭力的。

☉Our services are very flexible, we can customize for your particular situation.

我們的服務(wù)非常靈活，我們可以根據(jù)您的特殊需求來定做。

注意保護(hù)知識(shí)產(chǎn)權(quán)和商業(yè)秘密

當(dāng)涉及產(chǎn)品的尖端技術(shù)時(shí)，應(yīng)該考慮到安全因素，尤其是對一些涉及知識(shí)產(chǎn)權(quán)（IP-Intellectual Property）的產(chǎn)品。這有利于避免競爭，增加對企業(yè)利益的保護(hù)。一般情況下，對于客戶的探詢婉言謝絕即可。如果客戶執(zhí)意要求，則需要簽署《保密協(xié)定》（NDA-Non-Disclosure Agreement）。

A：Our technology is cutting edge. This particular model has a patented design.

B：Can you tell me more about how the mechanism actually works?

A：I can't go into too much details, but I can let you know that you won't find a comparable product with any of our competitors.

A：我們的技術(shù)是最尖端的。這種特別的樣式是專利設(shè)計(jì)。

B：你能否告訴我更多關(guān)于機(jī)件工作的原理？

A：我無法告訴您太多的細(xì)節(jié)，但是我可以告訴您，在任何一個(gè)我們的競爭對手那里，您都找不到類似的產(chǎn)品。

☉B(tài)efore I detail more about this particular product line, I wonder if you would mind signing a confidentiality agreement.

在我詳細(xì)說明這條特別的生產(chǎn)線之前，我想知道您是否介意先簽署一份保密協(xié)定。

☉Please review the non-disclosure agreement carefully before signing it.Iam looking forward to sharing more about what our company does.

在簽署保密協(xié)議之前請先認(rèn)真閱讀。我很樂意和您分享更多有關(guān)我們公司的業(yè)務(wù)。

總結(jié)

在客戶眼里你就是公司的代表，就是公司的廣告。無論介紹產(chǎn)品還是服務(wù)，只有在深入學(xué)習(xí)了解的基礎(chǔ)上才能對答如流、面面俱到。此外，還要“投其所好”，了解聽者心理取向，有針對性地介紹。不要夸大其詞，過分吹噓只會(huì)讓對方對你失去信任。

Words　單詞表

affordable能夠接受的

basic基本要素，基礎(chǔ)設(shè)施

brief簡潔的

component成分，部件

consultation咨詢；商討

costing成本計(jì)算

economy經(jīng)濟(jì)

flexible靈活的，可變動(dòng)的

introduction介紹

mission使命

patented獲得專利的

products產(chǎn)品

reliable可信賴的，可依靠的

support支持

websites網(wǎng)址

Phrases　短語表

at all根本

best possible最大努力

best value最好價(jià)值

Can you tell me about……?你能告訴些關(guān)于……嗎？

comparable product類似的產(chǎn)品

custom design按照客戶要求設(shè)計(jì)，定做

full-service全面的服務(wù)

I'd love to我愿意

marketing plan市場規(guī)劃

no problem沒有問題

in no uncertain terms明確有力地

product specifications產(chǎn)品規(guī)格

specialize in專門研究（或從事）

tell me more告訴我更多

be familiar with通曉；熟悉

to be honest老實(shí)說

you won't find……你無法找到……

實(shí)景對話1

A：Can you tell me more about what your company does?

B：Certainly！I'd love to share with you a brief introduction to our products and services. How familiar are you with Martin Managing?

A：To be honest, I don't know much about your company at all.

B：No problem, I'll just start with the basics. We are a full-service marketing consulting agency that specializes in creating marketing plans for small to medium sized companies. Our mission, in no uncertain terms, is to help small businesses everywhere get bigger.

A：What ways do you do that?

B：We provide companies with the best possible marketing plans. We don't focus on the cheapest designs or direct mailings and websites. But what we do is focus on the absolute best way to grow a small business.We create a reliable, affordable, easy to understand, and effective way to successfully develop business ideas.

A：I see. What specific support could you offer my organization?

B：If you're interested, I can schedule you a free consultation with one of our marketing experts. They can help design a custom marketing plan specifically designed for your organization.

A：Great！

A：您能再告訴我一些關(guān)于你們公司所從事的業(yè)務(wù)的情況嗎？

B：當(dāng)然。我很愿意給您簡要介紹一下我們的產(chǎn)品和服務(wù)。您對馬丁管理公司的了解有多少？

A：老實(shí)說，我對你們公司知之甚少。

B：沒問題，我從一些基礎(chǔ)的開始。我們是一家專門從事為中小企業(yè)制定市場發(fā)展規(guī)劃的全方位咨詢代理機(jī)構(gòu)。我們的目標(biāo)很明確，就是幫助那些小企業(yè)逐步變大。

A：通過什么樣的途徑來實(shí)現(xiàn)呢？

B：我們向那些企業(yè)提供最好的市場規(guī)劃。我們并不把注意力集中到最廉價(jià)的設(shè)計(jì)或者直接郵寄廣告以及網(wǎng)頁上，而是想辦法使小生意真正地成長。我們創(chuàng)造一個(gè)可靠的、實(shí)惠的、易于理解并且有效的方式，來成功發(fā)展商業(yè)理念。

A：我明白了，對于我們的企業(yè)您能提供哪些具體的支持呢？

B：如果您感興趣的話，我可以給您安排一個(gè)營銷專家，免費(fèi)咨詢一次。他們可以幫助您設(shè)計(jì)一個(gè)針對您企業(yè)的具體的市場規(guī)劃。

A：太好了！

實(shí)景對話2

A：What kind of products does your company offer?

B：We are China's leading manufacturer of electronic components. We supply computer parts for many international brands, including Dell, IBM, Haier, and Lenovo. Here is our current company catalog.You'll find we offer more than three thousand different product specifications.

A：Do you offer custom design as well?

B：That's no problem. We do offer support for custom design, although the product specifications must be developed by your team and you must fill an order of over 10，000 units. Our manufacturing is very flexible, we can customize for your particular situation.

A：Great. What about costing?

B：The strength of our products is their economy. The quality is very high while the cost remains low. We offer the best value on the market.

A：What about this model here?

B：Our technology is cutting edge. This particular model has a patented design.

A：Can you tell me more about how the mechanism actually works?

B：I can't go into too much details, but I can let you know that you won't find a comparable product with any of our competitors.

A：你們公司都提供哪些產(chǎn)品？

B：我們是中國電子零部件生產(chǎn)的領(lǐng)軍企業(yè)。我們?yōu)樵S多的國際品牌提供電腦零部件，如戴爾、IBM、海爾和聯(lián)想等。這里有我們最新的產(chǎn)品目錄。您會(huì)發(fā)現(xiàn)我們可以提供3000多種規(guī)格的產(chǎn)品。

A：你們是否也接受客戶設(shè)計(jì)訂單？

B：當(dāng)然。對于客戶設(shè)計(jì)我們完全可以支持，但是產(chǎn)品規(guī)格的設(shè)計(jì)必須出自您的團(tuán)隊(duì)之手，而且訂單的量不少于10，000件。我們的制造非常靈活，我們可以根據(jù)您的特殊需求來定做。

A：那太好了，費(fèi)用如何？

B：我們產(chǎn)品的優(yōu)勢主要體現(xiàn)在它的物美價(jià)廉上。我們的價(jià)格是市場上最具競爭力的。

A：這個(gè)樣式怎么樣？

B：我們的技術(shù)是最尖端的。這種特殊的樣式是專利設(shè)計(jì)。

A：你能否告訴我更多關(guān)于機(jī)件工作的原理？

B：我無法告訴您太多的細(xì)節(jié)，但是我可以告訴您，在任何一個(gè)我們的競爭對手那里，您都找不到類似的產(chǎn)品。