世界500強CEO訪談 第75期:谷歌埃里克施密特 消費者才是最滿足的顧客(2)

Schmidt: True. Google docs and spreadsheets don’t work if you’re on an airplane. But it’s a technical problem that is going to get solved. Eventually you will be able to work on a plane as if you are connected and, then when you get reconnected to the Internet, your computer will just synchronize with the cloud. Here’s another way of saying this—and these are not my words. People call this an Internet operating system. And by “this” I don’t mean Google, I mean the sum of this vision. And if you think about it as an Internet operating system, the Internet operating system will have to have all of the normal features of the older versions of operating systems.

施密特：是的，如果你在飛機上的話，谷歌的文檔和電子表格就不能使用，但那是一個即將得到解決的技術問題，最終你將能夠在飛機上使用它，就像是連線時一樣，然后當你的電腦重新連入因特網(wǎng)之后，你的電腦就會和云同步。對此還有另外一種說法，但不是我說的。人們稱之為網(wǎng)絡操作系統(tǒng)，在這里我指的不是谷歌，而是我們對此想象的總和。如果你把它想象成是網(wǎng)絡操作系統(tǒng)的話，那么它就必須要有舊式操作系統(tǒng)的全部標準特征。

Reporter: Why is it taking so long?

記者：為什么實現(xiàn)它要那么長的時間呢?

Schmidt: Well, one answer is that the systems they’re replacing are very complicated, and people have very high standards for interactive services. So everything has to work; all the features have to be there; and they have to never break. We used to think that the enterprise was the hardest customer to satisfy, but we were wrong. It turns out, consumers are harder than the enterprise because the consumer will not give you a second chance. Online calendars are the perfect example of this. Sharing a calendar in the older (client server) model was hard. Now it’s easy because the model says the calendars are stored on professional servers, and they are visible everywhere you want them to be. Making this happen reliably and securely is complicated and technical, but it is ultimately justified by delivering on a very simple concept.

施密特：嗯，一個答案就是，它們要替換的系統(tǒng)很復雜，人們對于交互式的服務有很高的要求。所以所有的事情都要發(fā)揮作用，所有的特征都必須要存在，而且他們不能夠出現(xiàn)任何問題。以前我們認為，企業(yè)是我們所有的顧客中最難滿足的，但是我們錯了，結果證明消費者才是最難滿足的，因為他們不會再給你一次改過的機會。在線萬年歷是一個很好的例子。在舊式的客戶機服務器模式中，分享一個萬年歷是很困難的。但是現(xiàn)在卻很簡單，因為這些日歷都被儲存在專業(yè)的服務器上，在任何你想要它們出現(xiàn)的地方你都能看到它們?？煽俊踩貙崿F(xiàn)這一功能也是很復雜很有技術含量的，但是它最終以實現(xiàn)了一個簡單的想法而得到了證明。

Reporter: When you joined Google it was just a search engine. It has grown into much more. How should we think about Google today?

記者：當您剛加入谷歌公司的時候，谷歌還只是一個搜索引擎，它現(xiàn)在成長了很多，我們應該怎樣看待今天的谷歌呢?

Schmidt: One is as an advertising system. Another one is as this end-user system (the search, email, and other applications Google delivers to users through an Internet browser). A third way to think of Google is as a giant supercomputer. And then a fourth way is to think of Google as a social phenomenon involving the company, the people, the brand, the mission, the values—all that kind of stuff.

施密特：一方面是它的廣告體系，另一方面是用戶終端系統(tǒng)(谷歌通過網(wǎng)絡瀏覽器向用戶發(fā)送有關搜索、電子郵件和其他應用程序)，第三就是把谷歌當做是一個巨大的超級計算機，第四點是將谷歌看作是一個涉及到公司、人群、品牌、任務和價值等多方面的一個社會現(xiàn)象。

Reporter: How powerful is the supercomputer?

記者：這種超級計算機有多強大?

Schmidt: There’s never been anything like it, so we don’t know how to express it. We build our own data centers，and we do a lot of the work ourselves because the commercial solutions do not have high enough performance.

施密特：沒有其他的什么東西能和這個超級計算機一樣，所以我也不知道應該怎樣表達。我們建立了我們自己的數(shù)據(jù)中心，我們自己做了很多工作，因為在商業(yè)解決方案上并沒有足夠高的性能。