廣告 Advertisement

Advertisements are forcing their way into people’s lives. People refer to advertisements in their daily lives because they are consumers. The advertisers are usually manufacturers, retailers and salesmen. Their merchandise needs to be advertised to bring it to the attention to the customers. Thus nearly every product is advertised in some way. To a large extent, good advertising leads to success while bad advertising can mean failure.

廣告正以它們的方式進(jìn)入到人們的生活中。人們?cè)谌粘Ｉ钪信c廣告有關(guān)因?yàn)樗麄兪窍M(fèi)者。廣告商通常是制造商，零售商和批發(fā)商。他們的商品需要通過(guò)廣告以引起消費(fèi)者的關(guān)注。因而機(jī)會(huì)每種產(chǎn)品都以某種方式被廣告。在很大程度上來(lái)說(shuō)，好的廣告帶來(lái)成功，而差的廣告意味著失敗。

There are many ways to advertise and ‘ads’ come in different forms. Newspapers carry advertisements. Some products are publicized on TV and radio which bring them into notice of a wide audience. Billboards also carry advertising. Advertising is a big industry now and many agencies have been set up to furnish a variety of forms.

有很多方式可以打廣告，廣告的形式各不相同。報(bào)紙可以承載廣告。有些產(chǎn)品在電視或者廣播中宣傳，這樣能引起大眾的注意。廣告牌也可以承載廣告。現(xiàn)在廣告是一個(gè)大產(chǎn)業(yè)，并設(shè)立了很多機(jī)構(gòu)提供各種形式的廣告。

However, advertising is not always truthful. A product is often misrepresented. The advertiser exaggerates the benefits of the merchandise he wants to sell. Thus, he misrepresents the truth. The consumer falls victim to such advertising. Millions of people have bought advertised products and have been dissatisfied with them。

然而，廣告并非總是真實(shí)的。一種產(chǎn)品通常是被歪曲呈現(xiàn)的。廣告商夸大了他想銷(xiāo)售的商品的好處。這樣一來(lái)，他就扭曲了事實(shí)。消費(fèi)者就成為了這類(lèi)廣告的受害者。數(shù)百萬(wàn)人們買(mǎi)了廣告商品又對(duì)它們不滿(mǎn)意。