世界名牌博覽：巴寶莉

博柏利(Burberry)是極具英國(guó)傳統(tǒng)風(fēng)格的奢侈品牌，其多層次的產(chǎn)品系列滿足了不同年齡和性別消費(fèi)者需求，公司采用零售、批發(fā)和授權(quán)許可等方式使其知名度享譽(yù)全球。博柏利(Burberry)創(chuàng)辦于1856年 ，是英國(guó)皇室御用品。過(guò)去的幾十年，Burberry主要以生產(chǎn)雨衣，傘具及絲巾為主，而今博柏利強(qiáng)調(diào)英國(guó)傳統(tǒng)高貴的設(shè)計(jì)，贏取無(wú)數(shù)人的歡心，成為一個(gè)永恒的品牌。

Burberry is a classic, traditional fashion house founded by Thomas Burberry near London in 1856. The 21-year-old textiles trainee decided to start making and selling his own outdoor clothes. He invented the world-famous water-resistant fabric gabardine in 1888 and opened his first store in London’s fashionable Haymarket in 1891. Burberry created clothing for early explorers to the South Pole and Mount Everest. Gabardine and the traditional Burberry tartan check pattern are now company trademarks. They form part of a multi-billion-dollar company. It has branched out into perfumes, watches, sunglasses and accessories. It had some image problems in the 1980s and 1990s when it became popular with British football hooligans. However, rebranding in top fashion magazines has returned its luxury appeal.