世界名牌博覽：吉列

吉列(Gillette)是國(guó)際知名的剃須護(hù)理品牌，由“吉列之父”金·吉列(King C. Gillette)創(chuàng)辦于1901年。到1917年，吉列品牌在美國(guó)國(guó)內(nèi)的市場(chǎng)占有率已達(dá)80%，奠定了其在刮胡刀領(lǐng)域的領(lǐng)導(dǎo)地位。自20年代開(kāi)始，吉列逐漸進(jìn)入國(guó)際市場(chǎng)，并迅速成長(zhǎng)為國(guó)際知名品牌。吉列一直是世界剃刀和刀片領(lǐng)域的領(lǐng)先品牌，其在全球市場(chǎng)的占有率高達(dá)65%，處于絕對(duì)領(lǐng)先的地位。2005年寶潔(P&G)以570億美元并購(gòu)吉列公司。

2016年6月8日，《2016年BrandZ全球最具價(jià)值品牌百?gòu)?qiáng)榜》公布，吉列排第61名。

Gillette is a leading brand of razors and personal hygiene products. It was founded in 1895. It produced the first safety razors using disposable blades in 1902. In 1958, it produced its first 'adjustable' razor – the model for most of today’s razors. The company is famous for bringing out different designs of razors, each claiming to produce a much better, closer shave than the ones before. Its slogan is "The Best a Man Can Get". The brand markets itself as providing “high-performance styling and grooming products for men.” More than 600 million men worldwide shave with a Gillette product. Gillette was bought by Proctor and Gamble in 2005 and the name ‘The Gillette Company’ disappeared. The company also produces shaving gels and creams, hair care products and deodorants.