世界名牌博覽：普拉達

意大利品牌Prada于1913年在米蘭創(chuàng)建。Miuccia Prada的獨特天賦在于對新創(chuàng)意的不懈追求,融合了對知識的好奇心和文化興趣,從而開辟了先驅(qū)之路。她不僅能夠預測時尚趨勢,更能夠引領時尚潮流。Prada提供男女成衣、皮具、鞋履、眼鏡及香水,并提供量身定制服務

Prada is an Italian fashion brand that produces high-end luxury goods for men and women. It was started in 1913 by the Prada brothers Mario and Martino. They opened a leather goods store in Milan, Italy, specializing in handbags, suitcases and trunks. The company took off in 1979 when Mario Prada’s granddaughter Miuccia took over the company and moved from travelling trunks to fashion goods. She opened stores in fashionable areas all across Europe. In 1985, she released the iconic Prada handbag and the brand became a status symbol. Four years later, she released her first collection of clothes and the company was a global success. Prada became a household name for richer business people. Its success relies on the simplicity and functionality of its products. Miuccia often called her designs “uniforms” for women.