美國商業(yè)大亨傳奇 第70期:新的對手(12)

But as Edison's power grid expands over a greaterand greater area,he realizes his kerosene empire is atrisk.

但隨著愛迪生的電網擴張 其覆蓋面積越來越大 他認識到 自己的煤油帝國正在面臨風險

Every home Edison wires with electricity is a lostcustomer for John Rockefeller.

接入愛迪生電網的任何一戶家庭都是約翰·洛克菲勒失去的顧客

The great titans of the late 1800s,like Rockefeller, they tended to be very ruthless.

十九世紀晚期的商業(yè)巨頭 例如洛克菲勒 他們都非常冷酷無情

They were interested in dominating the market,and moved in every way they could to get asbig a chunk of the market as they could in order to ensure their own profits.

他們只關心主宰市場并盡一切可能獲得更大的市場份額 以此確保自己的利潤

The industrialists of that time are naked capitalists.

當時搞工業(yè)的都是一些赤裸裸的資本家

They absolutely wanted to get rich,and they wanted to build something that lasted.

他們一心想變得更富有 他們還想建立長久的基業(yè)

Rockefeller wanted Standard Oil to be the greatest oil company in the world.

洛克菲勒希望標準石油成為世界最大的石油公司

Rockefeller launches a targeted PR campaign against electricity.

洛克菲勒發(fā)起了一波針對電的公關宣傳攻勢

Painting the new technology as dangerous,even deadly,he warns of mass electrocutions andout-of-control fires.

將這種新技術說成是危險的 甚至可能致人死亡 他說電有可能導致大規(guī)模觸電身亡和難以控制的火災

Rockefeller knows if he can frighten the public,kerosene will continue to be the dominant lightsource.

洛克菲勒知道 只要他能嚇壞公眾 煤油就能繼續(xù)保持光源上的統(tǒng)治地位

I am not a good enemy.

我不是一個好對手

I'm a terrible enemy.

我是一個可怕的對手

So, if you screw around with me, or you hurt me,I'm gonna hurt you back.

如果你要跟我作對 想傷害我 我就會回擊

Now that doesn't mean physically,but I will, in the end, win.Because I'm a winner, and I don'tlose.

這并不一定要是身體上的 不過最終 取勝的將是我 因為我是一個贏家 從未失敗過

But John D. Rockefeller is about to become the least of Morgan's problems.

不過約翰·D·洛克菲勒其實還并不是摩根所面臨的問題中最棘手的

A new competitor emerges.

一個新的競爭對手出現(xiàn)了

Ladies and gentleman, Nikola Tesla!

女士們先生們 尼古拉·特斯拉

A war over the future of electricity is coming,and J.P. Morgan could be the first casualty.

一場關于電的未來的戰(zhàn)爭即將打響 J·P·摩根很有可能成為第一個傷亡者