Advertisers tend to think big and perhaps this is why they' re always coming in for criticism.Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It' s iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year.It only goes to show how much profit the big companies are making.Why don't they stop advertising and reduce the price of their goods?After all, it's the consumer who pays."
廣告人往往喜歡夸張，或許這就是他們總是招人非議的原因吧。他們的批判者們對他們似乎有些憤憤之情，因為他們有自我推銷的才華，也因為他們揮金如土。“真是作孽呀!”那些人感嘆：“一個完全不創(chuàng)造價值的產業(yè)(如果還能把它稱作產業(yè)的話)每年竟然要花費數百萬英鎊。這只能表示，那些大公司賺的錢多到什么程度。 他們?yōu)楹尾煌Ｖ棺鰪V告以降低商品的價格呢?畢竟，要付錢的是消費者。”
