專八作文易考范文背誦31：場經(jīng)濟中的老字號

Laozihao is not only the commercial phenomenon,

老字號不僅僅是一種商業(yè)現(xiàn)象

but also the history in miniature.

而是一種歷史的縮影。

It is popular for its unique arts and crafts.

老字號有著獨特的藝術(shù)價值

However, some of these enterprises have become outdated or are operating in red

但是許多企業(yè)已經(jīng)跟不上時代的節(jié)奏或是在負債經(jīng)營

due to a rigid conventional thinking,

這是因為他們的傳統(tǒng)思想

loose management or overstaffing.

稀疏的管理方式或是職工過多導(dǎo)致。

People have different opinions

人們對于

about whether the Laozihao should be preserved or not.

老字號是否應(yīng)該受到保護有著不同的意見。

As far as Im concerned,

我認為

the critical point is not only to remain

關(guān)鍵的問題不僅僅是保留老字號

but also to preserve and develop the Laozihao.

更應(yīng)該是保護和發(fā)揚老字號。

Laozihao is important to the traditional culture and the national commerce.

從傳統(tǒng)文化和商業(yè)的角度考慮老字號非常重要。

As a time-honored brand,

作為老字號品牌

Laozihao enjoys the extensive reputation in the society.

老字號在社會上享譽盛名。

It is of golden opinion, and carries the trust of the customers.

老字號受到了顧客的信任。

Moreover, it is the precise non-material cultural heritage.

此外老字號擁有非物質(zhì)的文化遺產(chǎn)。

The city without Laozihao will lose the unique scene as a famous historic city.

如果沒有老字號城市將失去歷史城市應(yīng)有的獨特景觀。

In the market-oriented economic society,

在當(dāng)今的市場化經(jīng)濟社會中

Laozihao satisfies the emotional need of people for the national culture.

老字號滿足了人們對于文化的精神需求。

But it cannot be denied that now Laozihao are paying their way.

但是無可否認的是老字號正在消失。

Affected by the market-oriented economy,

受到市場經(jīng)濟的影響

Laozihao are taking the shine off.

老字號的招牌正在褪減。

The out-dated concepts,

過時的思想

old-fashioned products and backward management are all the factors for the fall of Laozihao.

過時的產(chǎn)品、落后的管理制度是老字號隕落的因素。

As for the fact, we should not only remain the Laozihao,

事實上我們不僅應(yīng)該保護老字號

but also have to preserve and develop it.

我們還需要保護并發(fā)展它。

First, the support system of Laozihao should be built up.

首先我們應(yīng)該建立關(guān)于老字號的支持系統(tǒng)。

The advanced technology, automatic intellectual property rights

先進的技術(shù)、自動化的知識產(chǎn)權(quán)保護、

and modern organization are key points in the development of Laozihao.

以及現(xiàn)代的管理方法都是發(fā)展老字號的關(guān)鍵。

On the basis of keeping its traditional features,

基于對傳統(tǒng)特色的保護

it should work out new products,

老字號應(yīng)該生產(chǎn)一些新產(chǎn)品

which are more suitable for the modern society,

這將適應(yīng)現(xiàn)代社會的發(fā)展

so as to extend the market share.

這樣我們才能擴展老字號在市場上的份額。

Second, Laozihao should have the priority in the policy and finance.

第二老字號應(yīng)該首先重視政策和財政。

It is the most important embodiment of a historic city.

這也是歷史城市的重要體現(xiàn)。

So In the urban planning,

這也適用于城市的規(guī)劃之中

the original location should be preserved.

我們需要保護原有住址。

And the government would finance them to improve their technology and equipments.

政府也應(yīng)該進行經(jīng)濟資助從而發(fā)展技術(shù)和設(shè)備。

Third, it is suggested that Laozihao should be preserved

第三人們認為老字號應(yīng)該受到保護

as the intangible assets of the country.

因為這是國家的無形資產(chǎn)。

In this way, Laozihao will do good to the cultural landscape

從這方面講老字號將會為文化風(fēng)景增光添彩

as well as develop its own commercial function.

同樣它也會實現(xiàn)自己商業(yè)價值。

In conclusion, Laozihao is the carrier of the traditional culture and arts.

總結(jié)老字號是傳統(tǒng)文化和藝術(shù)的載體。

Its a symbol of the national history.

它也是歷史的活象征。

We should preserve it and use effective ways to develop it.

我們應(yīng)該保護他們并利用有效的措施發(fā)展他們。

It is not only the demand of the market,

這不僅是市場的需求

but also the requirement of the culture.

同樣也是文化的要求。