社交英語口語視頻(中級) 29 Blue Ocean Strategy

　　Hello! Welcome to Michael's Business Top Tips.

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　　This time, we're looking at a very exciting business strategy: Blue Ocean Strategy.

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　　What is it?

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　　Well, this strategy argues that most companies are fighting in Red Oceans,...

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　　...where they're competing for market share.

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　　Now, the Red Ocean refers to the bloodshed during this fierce competition.

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　　Blue Ocean is where you create a whole new market,...

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　　...where in the beginning, there are no competitors.

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　　This is a whole new way of thinking about business strategy.

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　　While they're focusing on market share, where often you're competing on price or volume,...

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　　...here, you have no competition to worry about.

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　　Let's look at an example, Starbucks.

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　　Before Starbucks, coffee shops mainly competed on who could offer the cheaper coffee...

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　　...or the better quality coffee.

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　　However, Starbucks changed the coffee industry business...

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　　...by combining the comfortable atmosphere of a hotel lobby,...

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　　...big sofas, and relaxed style with still cheaper prices coffee, and best quality.

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　　By combining these factors, they've made a whole new kind of coffee shop experience.

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　　And at the beginning, they have no competitors.

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　　Apply this to your business.

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　　Think what you and your competitors are doing the same way.

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　　Don't just compete against them,...

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　　...think of a whole new way of approaching your business.

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　　A useful site to help you is blueoceanstrategy.com.

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　　This site gives you lots of tools and tips to help you create your own Blue Ocean.

　　Michael Jones

　　Thank you and good luck!