23_The Surprising Science of Motivation（2）：出人意料的工作動機2
The mid - 1990s, Microsoft started an encyclopedia called Encarta.
1990年代中期,微軟開始創(chuàng)建一本百科全書，稱為微軟的電子百科全書。
They had deployed all the right incentives.
他們已經研發(fā)了所有的激勵措施。
All the right incentives.
所有的激勵措施。
They paid professionals to write and edit thousands of articles.
他們付費讓專業(yè)人士來撰寫及編輯成千上萬篇文章。
Well - compensated managers oversaw the whole thing to make sure it came in on budget and on time.
薪酬豐厚的經理監(jiān)督整個過程，確保它及時地記錄到預算中…
A few years later, another encyclopedia got started.
幾年后，另一個百科全書開始創(chuàng)建。
Different model, right?
不同的模式，對嗎?
Do it for fun.
并以此為樂。
No one gets paid a cent or a Euro or a Yen.
沒有人會支付一分錢或一歐元或日元。
Do it because you like to do it.
因為你想做它。
Now if you had, just ten years ago, gone to an economist anywhere...
十年之前，不論在哪兒，如果你發(fā)現一位經濟學家…
...and said, "Hey, I got these two different models for creating an encyclopedia."
…并且說：嗨，我找到了兩個不同的模式來創(chuàng)建百科全書。
If they went head-to-head, who would win?
如果它們針尖對麥芒,誰會贏?
Ten years ago, you could not have found a single, sober economist anywhere on planet Earth,...
十年之前，在地球上的任何角落，你不可能找到一位唯一的、冷靜的經濟學家…
...who would have predicted the Wikipedia model.
之前預測過維基模式的經濟學家?
