商務英語口語視頻 (中級) 47 the business model of Starbucks
I said many times now, that we're not in the coffee business serving people...
我說過很多次，那就是我們做的不是服務人的咖啡生意...
Howard Schultz
...but we're in the people business serving coffee...
...我們做的是提供咖啡的人的生意...
Howard Schultz
...and I mean that literally.
...我的意思是字面上的。
Howard Schultz
We also have learned that the business model of Starbucks,...
我們也了解到星巴克的商業(yè)模式，...
Howard Schultz
...no better than any other business but different,...
...不比其他任何商業(yè)模式好，而是不同，...
Howard Schultz
...is quite unique and that is, that we set out to build...
...非常獨特，那就是，我們著手建立...
Howard Schultz
...a different kind of company that would create...
一個不同類型的公司來創(chuàng)造...
Howard Schultz
...and achieve the balance between profitability,...
...和實現(xiàn)利潤...
Howard Schultz
...and creating long term value for the shareholders...
...與長期股東價值之間的平衡...
Howard Schultz
...while integrating that pursuit with a social conscience,...
...同時整合對社會良知的追求，...
Howard Schultz
...and a level of benevolence and guiding principles, and that is...
...和一定程度的善意和指導原則，這是...
Howard Schultz
...directly linked to healthcare for all of our employees.
...直接與我們所有員工的醫(yī)療保健掛鉤。
Howard Schultz
Everyone is an owner...
每個人都是主人...
Howard Schultz
...and I think we've proven that you can build a business that is enormously profitable,...
...我認為我們已經(jīng)證明，你可以建立一個利潤豐富的業(yè)務，...
Howard Schultz
...and at the same time, shares its success with its people and the communities at large.
...而同時，與它的員工和社區(qū)分享它的成功。
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