外貿(mào)英語一點(diǎn)通第166期:電子商務(wù)之巧問巧答

[00:00.01]What's the E-commerce? 電子商務(wù)是什么？ [00:03.57]E-commerce is the buying of selling of goods and information over the Internet. 所謂電子商務(wù)是指通過國際互聯(lián)網(wǎng)進(jìn)行商品和信息的交易行為。 [00:08.36]E-commerce or "online trading" has proved to be very successful for some companies. 在某些公司，電子商務(wù)已被證明是一種成功的經(jīng)營手段。 [00:13.55]Consumers can stop for whatever they want without being bothered to go out. 無需麻煩出門，顧客就能買到他們所需要的一切東西。 [00:17.33]What are the difference between the E-commerce and the traditional commerce? 電子商務(wù)和傳統(tǒng)商務(wù)有什么區(qū)別？ [00:23.57]Quite a lot. And the E-commerce impacts the marketing a lot. 有很大的區(qū)別。電子商務(wù)對市場產(chǎn)生了巨大的沖擊。 [00:28.06]The traditional marketing is made up of four Ps—product, price, place and promotion, while the E-commerce consists of four Cs—customers, cost, convenience and communication. 傳統(tǒng)商務(wù)要素由4P組成，即產(chǎn)品、價格、渠道和促銷。而電子商務(wù)由4C組成，即顧客、成本、便利和溝通。 [00:37.55]One of the beauties of E-commerce is that you control the entire process from start to finish. 電子商務(wù)的妙處之一就在于，是你從頭到尾地控制整個過程。 [00:45.08]E-commerce offers many advantages over regular shopping. 相對于通常的購物方式而言，電子商務(wù)提供了更多的優(yōu)勢。 [00:48.28]What's the difference between the E-payment and the traditional payment? 電子支付方式和傳統(tǒng)支付方式有什么區(qū)別？ [00:54.50]The E-payment becomes the key part in the E-commerce. 電子支付成為電子商務(wù)中關(guān)鍵性的組成部分。 [00:58.41]The E-payment mainly falls into three kinds, the E-currency, the credit card, and the E-check. 電子支付工具主要有三大類：電子貨幣、信用卡和電子支票。 [01:03.45]Why do you choose E-commerce? 你為什么選擇電子商務(wù)？ [01:08.27]It's easier and time-saving to find customers on Internet. 因特網(wǎng)上找客戶省時又省力。 [01:12.29]Better than a telephone directory, Internet is a wide and an inexhaustible resource to find customers. 因特網(wǎng)，好于電話薄，相當(dāng)于一個取之不盡、用之不竭的廣泛的客戶查詢網(wǎng)。 [01:18.58]By means of Internet, we can easily identify and establish a target market for product. 通過互聯(lián)網(wǎng)，我們很容易確立銷售某以產(chǎn)品的目標(biāo)市場。

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