外貿(mào)英語一點通第34期:貿(mào)易對象(1)

[00:00:34] Do you think it's necessary to do export market research before exporting? 你認(rèn)為出口以前進(jìn)行市場調(diào)查有必要嗎? [00:06:39] Yes, I think so. 是的，我認(rèn)為有必要。 [00:08:04] I share the same view with you. 我與你有同感。 [00:09:52] Of course! 當(dāng)然了! [00:10:11] Actually, it must be done. 事實上，這是必須做的。 [00:11:24] What's the function of international market research? 國際市場調(diào)研的作用是什么? [00:22:26] The single most important cause for failure in international business is insufficient preparation and information. 在國際貿(mào)易中唯一失利的重要原因是不充分的準(zhǔn)備和信息。 [00:30:28] International market research permits the firms to take into account different environments, attitudes, and market conditions. 市場調(diào)研能使公司考慮不同的環(huán)境、態(tài)度和市場條件。 [00:40:20] With the development of the Internet, this research has become less complicated. 隨著因特網(wǎng)的發(fā)展，這種調(diào)研已經(jīng)變得不那么復(fù)雜。 [00:46:26] The search for information must always begin with an object. 進(jìn)行信息方面的調(diào)研首先要有一個目標(biāo)。 [00:52:01] How to select a market? 怎樣選擇市場? [00:56:40] The exporter starts with the whole world, and with the crude statistical selection device. 出口商開始時選擇的范圍是整個世界，用的是未經(jīng)分析的統(tǒng)計選擇方法。 [01:02:20] After he narrows down his search he looks more closely at the details. 他縮小調(diào)查范圍以后，就會對細(xì)節(jié)更加注意。 [01:08:09] When selecting a target market, you should concentrate on one or two markets to start with. 選擇目標(biāo)市場時，首先應(yīng)該集中在一兩個市場上。 [01:16:19] Do not overlook the smaller, less obvious, perhaps less competitive markets. 不要忽略了較小的、不太明顯的、競爭可能不太大的市場。

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