《名人傳記》之喬布斯一代創(chuàng)意天才139:玩具總動(dòng)員
當(dāng)公司的資金快要用光時(shí)
Steve Jobs wanted to fire
喬布斯本想解雇
the people who were making the short films.
制作短片的隊(duì)伍
It was ony when they got nominated for an Oscar
不過(guò)在他們得到奧斯卡提名后
that be decided that maybe
喬布斯決定或者應(yīng)該將皮克斯動(dòng)畫
Pixar should still stay in the movie making business.
保留在電影制作行業(yè)中
By the end of the 1980's
80年代末
Steve Jobs had two successful-looking businesses:
史蒂夫喬布斯看來(lái)很成功的兩個(gè)業(yè)務(wù)是：
NeXT, which licensed
第一是NeXT
its operating system to Microsoft Windows,
他們將操作系統(tǒng)授權(quán)給微軟Windows
and Pixar,
第二是皮克斯
which signed a deal with Disney
他們和迪士尼達(dá)成協(xié)議
to create three computer animated, feature-length films.
將制作三套電腦動(dòng)畫的正規(guī)電影
But the next few years would prove challenging.\
但是未來(lái)數(shù)年充滿挑戰(zhàn)性
By 1993, Steve Jobs'
1993年,喬布斯的NeXT
NeXT Computer was in trouble.
電腦公司遇上阻滯
He shut down the NeXT computer factory
他關(guān)閉了NeXT的電腦工廠
and laid off hundreds of workers.
和解雇數(shù)以百計(jì)的工人
That same year,Apple's CEO
同年,蘋果電腦公司
John Sculley resigned
行政總裁史考力
after a series of failed projects
在一連串的計(jì)劃失敗和銷售業(yè)績(jī)
and bad sales.
下滑之后宣布辭職
For Pixar,
對(duì)皮克斯畫制作室來(lái)說(shuō)
1993 proved to be equally discouraging.
1993年同樣令人氣餒
Disney stopped production
因?yàn)榈鲜磕嵬Ｖ怪谱?/p>
their feature film Toy Story
他們的動(dòng)畫電影玩具總動(dòng)員
It was a very difficult time,
那是非常困難的時(shí)期
it was a period when we thought
那時(shí)，我們想
we might in fact be shut down all together
我們可能真的會(huì)關(guān)掉一起
and the film might never be made.
電影永遠(yuǎn)不會(huì)制作了
But John Lasseter and his crew of story artists
但是約翰拉斯特和他的動(dòng)畫制作工作人員
and the whole team reelly came together
整個(gè)團(tuán)隊(duì)團(tuán)結(jié)一心
And turned around what had been a difficult situation,
還同心協(xié)力地渡過(guò)那個(gè)困難時(shí)期
made the characters
努力令到動(dòng)畫的角色
and the story much more interesting
和故事更有意思
and we forged ahead
最終我們更進(jìn)一步
and got Toy Story made.
成功制作了玩具總動(dòng)員
early in 1995
在1995年初
Disney began promotion for Toy Story
迪士尼開始宣傳玩具總動(dòng)員
Steve started becoming much more hands on at Pixar
喬布斯開始參與更多
and much more involved in the day
皮克斯的業(yè)務(wù)
to day operations of the company,
親自投入皮克斯的日常運(yùn)作
much more involved in how the film was going to be marketed.
以及從事怎樣將電影推向市場(chǎng)的工作
Which was very beneficial,
這些對(duì)于公司非常有益
he definitely pushed the Disney marketing team
他成功將迪士尼市場(chǎng)團(tuán)隊(duì)的成績(jī)
a little bit further than they might have ordinarily gone.
推上更高水平
Even though they were excited about the film
大家很緊張電影的成績(jī)
he was more excited about the film.
但他更加緊張團(tuán)隊(duì)的成績(jī)
