《名人傳記》之喬布斯一代創(chuàng)意天才136:萬眾矚目的廣告

But they didn't have to.

不過最終都不用這樣

The board relented

因為董事局最后讓步

and on January 22, 1984

在1984年1月22日

an audience of 96 million

在超級杯美式足球賽事的

Superbowl viewers watched

9600萬名觀眾面前

one of the most celebrated advertisements of all time.

播出了這個萬眾矚目的廣告

We shall revenge!

我們要報復

Two days later, Steve Jobs presented

兩天之后,喬布斯向全世界

the Macintosh computer to the world.

推出Macintosh電腦

“Today, for the first time ever,

今天,前所未有的

I'd like to let Macintosh

我會叫Macintosh

speak for itself

向大家介紹自己

“Hello,I am Macintosh.

大家好,我是Macintosh

It sure is great to get out of that bag"

我很高興可以從那塑料袋中出來

But the Macintosh was a gamble.

但是Macintosh是一場賭博

Its automated factory which boasted only 86 workers

它的自動化廠房只有86名工人

cost $20 million.

但市值是2000萬美元

By the end of 1984,

在1984年年底

sales of the Macintosh were slipping

Macintosh的銷售額下滑

and the relationship between Sculley and Jobs

史考力和喬布斯的關系

began to break down.

便開始決裂了

The Mac was totally wrong for the market,

Macintosh對市場來說是個錯誤

because dealers sold products

因為廠家的主要收入來源

that they their made money,

除了產(chǎn)品本身

most their money off peripherals,

還很倚賴其他產(chǎn)品

like printers and cables

例如打印機、電線

and monitors and all that stuff and training.

屏幕以及應用培訓等等

Well, Mac didn't have any of that,

這些東西Macintosh全部沒有

it was all self-contained.

它本身已經(jīng)一應俱全

So, sales became the downside, it started.

導致蘋果電腦總營業(yè)額開始下滑

And then there was a decision

加上有決定要聘請

made that would hire about 3,000 corporate sales people.

大約3000名企業(yè)銷售人員

And that's when it started unraveling

令到情況開始轉壞