外銷員考試外貿(mào)外語(yǔ)資料:說(shuō)服信

　　說(shuō)服信，顧名思義，就是說(shuō)服對(duì)方去做一件事情。接受方可能覺(jué)得提出要求一方的提議不會(huì)給自己帶來(lái)多大的好處，或是不愿改變習(xí)慣做法。這時(shí)一封措辭恰當(dāng)?shù)恼f(shuō)服信就會(huì)起到很大的作用。

　　說(shuō)服信的一般格式如下：

　　1. Arouse your reader's attention by

　　- stating a problem that affects him or her

　　- promising something of benefit

　　- presenting an interesting fact

　　- raising a rhetorical question

　　- introducing a topic of concern

　　2. Create interest in your topic by

　　- showing the reader that a solution to a problem is possible

　　- picturing the reader enjoying the benefits

　　- emphasizing the reader's concern

　　3. Request the desired actions by

　　- providing sufficient evidence to convince readers of the proposal's merits

　　- developing the sales appeals

　　- convincing the reader to accept the fact that the action proposed is worthwhile

　　4. Motivate the readers to act by

　　- telling the reader exactly what action to take

　　- re-emphasizing benefits